Dad Blog Declares War on Boring and Biased Product Reviews

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Dec 15, 2010, 07:55 ET

NORTHAMPTON, Mass., Dec. 15, 2010 /PRNewswire/ -- Why do product reviews either read like a boring technical specifications manual or sound like an ad for the product? Just in time for the holidays, DadDoes.Com, a new Daddy Blog review site, has declared a full-out war on boring and biased product reviews.

In order to combat the boring and biased product reviews that flood the web, DadDoes.Com has launched the Real, Relevant & Riveting Review Pledge. The full text of the pledge can be found on their Dad Blog at http://www.DadDoes.Com/Review/

"I don't care if you are talking about toys, gadgets or food - the majority of product reviews you find online are boring, biased and not very helpful," states Dan Nessel, founder of DadDoes.Com. "Often a review site will just spit back out the press release they received with the product - thus creating the boring review. In many cases, the review site is also making an affiliate commission on sales of the products they are reviewing - thus creating the biased review."

Dad Does has created a different type of product review site. All products are extensively tested for weeks, in real-world situations and then presented in a fun, informative and entertaining manner on the site. Dad Does does NOT make any money on the sale of the products they review, therefore the reviews are honest and unbiased.

"If you take a look at DadDoes.Com you see that we make extensive use of videos to provide more detail on the products we are reviewing, but also to have some fun. After all, a product review is only helpful if it is entertaining enough that people actually read it, or watch it," states Nessel.

In January 2011, Dad Does will travel to the Consumer Electronics Show to find new products to review. While there is clearly no shortage of reviews on the latest gadgets, DadDoes.Com believes that consumer electronics is the perfect place to apply the Real, Relevant & Riveting Review Pledge. As Nessel concludes, "With consumer electronics, some products can make your life easier while others have you pulling out your hair in frustration. We want to provide real reviews that make it clear to our members which products are which."

PDF of DadDoes Pledge:

http://www.ereleases.com/pic/DadDoes-Pledge.pdf