DaGeDar™ Supercharged Battle Balls Roll Into Phoenix

PHOENIX, May 2, 2011 /PRNewswire/ -- Cepia LLC, the makers of ZhuZhu Pets®, have taken the timeless game of marbles and given it a modern day spin. DaGeDar™ supercharged battle balls encourage strategy and skill in a collectible racing game that lets kids set the rules. DaGeDar™ is launching in Phoenix today and is scheduled for national distribution this summer.

(Photo:  http://photos.prnewswire.com/prnh/20110502/CG92979)

Testing DaGeDar™ with kids during pre-launch play sessions was instrumental in fully developing each element of this one-of-a-kind game. Kids that participated were captivated by the speed of the game and "character" of the balls. Parents enjoy the fact that there are no complicated rules and that DaGeDar™ encourages creative play. With DaGeDar™, you rule! You have a limitless amount of unique challenges that kids can solve and then change every time they interact with the game.

"There is no feeling better than seeing kids truly love and interact with a new toy and we really see that reaction with the DaGeDar™ collection," said Russ Hornsby, CEO, Cepia LLC. "The idea of taking a classic game and adapting it to the play patterns and game trends that exist today was the driving force behind the creation of DaGeDar™. We can't wait to see how the kids and families in Phoenix react to DaGeDar™."

DaGeDar™ will be available in Phoenix at local Wal-Mart and Toys"R"Us stores starting in May followed by a national rollout later this summer.  As DaGeDar™ takes Phoenix by storm, local families will be the first in the nation to race, play and interact with the new game at Chase Field during the Diamondback's game Sunday, May 22. DaGeDar™ trading cards will be given to first 5,000 kids in attendance, DaGeDar™ t-shirts and prize packs will be handed out throughout the game, and there will be play areas for children to experience the thrill and fun of this much anticipated racing game.  

What is DaGeDar™?

DaGeDar™ (pronounced DAH-geh-DAAR) collectible supercharged battle balls have a special feel and weight that almost demand to be raced! Each DaGeDar™ battle ball boasts a graphic design that reflects the true energy contained within. More than 240 different DaGeDar™ ball graphics are planned for release this year, with varying degrees of rarity. Each ball carries a special code number that when registered on the DaGeDar™ website (www.dagedar.com) will reveal the true spirit contained within the DaGeDar™ ball, as well as its hidden powers, which can assist in racing strategy and let kids unleash the power within!

DaGeDar™ Racing

Racing DaGeDar™ balls requires skill, practice, agility and finesse. Players must control the speed and velocity of DaGeDar™ balls in order to propel them through thrilling loops and turns without forcing the balls off the tracks. Exciting tricks and stunts can be refined by whirling DaGeDar™ balls in Spinners or loading several balls into Battle Launchers to unleash them with supercharged battle play.

DaGeDar™ lets you experience the ferocity and velocity of hundreds of battle-hungry spirits and their unique 33rd dimension world.

Included among the more than 240 collectible DaGeDar™ characters planned for release:

• Rhinasty – Rhinasty is a one beast wrecking crew. Anything in his path is destroyed or flattened – stand clear!
• Kranio – Kranio's menacing features and brute force make him a formidable force.
• Specter – A dangerous abominable ghost-eagle whose powerful forearms and bone crushing beak make it nearly unstoppable.
• Jack Fuego – A humanoid fire summoner from the lava pits of Dimension 33, Jack Fuego fights the demons in his mind as he strives to help those in need.

DaGeDar™ Tracks and Accessories

The versatility and skill required to compete on different tracks makes for a totally different and suspenseful racing experience every time.

• High Speed Score Zone Raceway – Two balls race to a single track loop de loop only to find yet another challenge... the ball with the highest score wins!
• High Speed Stunt Jump Track – This track looks simple but don't be deceived! Great skill is required to go through the loop and make the jump to the cup!
• Two Lane Battle Jump Raceway – Two balls race to cross a grand canyon-like divide, only to be forced into a single track for the win.

The DaGeDar™ Story

In Dimension 33, there live characters called DaGeDar™. Powered through their emotional charge, DaGeDar™ break the veil from Dimension 33, which captures the DaGeDar™ spirits in a supercharged ball form. Each character has a distinct personality trait; different motivations drive their races. They might use elemental powers of strength, cunning or their trader's wit in their drive for victory.

DaGeDar™ balls, tracks and spinners are sold separately. DaGeDar™ balls and track sets range in price from $4.99-$19.99. DaGeDar™ will be available nationally in summer 2011.

About Cepia LLC

Headquartered in St Louis, Mo., Cepia LLC is a privately held company that manufactures toys and games for children of all ages. The company was founded on the premise that sufficiently advanced technology is indistinguishable from magic. Ingenuity, creativity, playfulness and passion are the heart of Cepia and everything it creates. Cepia's toy building enterprises include: Glo-E, ZhuZhu Pets®, Kung Zhu™, ZhuZhu Princess™, ZhuZhu Babies™, ZhuZhu Puppies™ and their newest venture, DaGeDar™. ZhuZhu Pets® has received top honor Toy of the Year recognition in five countries, including 2010 "Toy of the Year," "Most Innovative Toy" and "Best Girls Toy" at the 2010 TOTY Awards in the U.S.  All toys from Cepia LLC are sold globally through national chain retail outlets and independent toy stores. For more information, please visit www.cepiallc.com and www.zhuniverse.com.

Media Contact:
Grant Deady
Zeno Group
(312) 396-9734
[email protected]

SOURCE Cepia LLC