Daily Glow Launches First Expert-Driven Daily Product Review Hub Beauty365

Daily Glow becomes the first publisher to offer daily reviews of beauty products by experts

May 21, 2013, 08:00 ET from Everyday Health, Inc.

NEW YORK, May 21, 2013 /PRNewswire/ -- There are experts to critique film, food, books and now... beauty products.  Daily Glow (www.dailyglow.com), the authority on healthy beauty, today announced the launch of Beauty365, expert-driven reviews of beauty products with a new review posted daily, 365 days a year.  Officially launched today at DailyGlow.com , with over 200 product reviews, Beauty365 integrates expert reviews with social connectivity and immediate purchase ability. Daily Glow is one of the prestigious sites within the Everyday Health portfolio, the leading health and wellness media company. 

(Logo: http://photos.prnewswire.com/prnh/20101112/NY00568LOGO )

Beauty365 acts like your expert guide to the beauty aisle: a personal advisor and shopping consultant. Every post features a product that has been tested and approved by a range of beauty experts including dermatologists Jessica Wu, MD, and Doris Day, MD, cosmetic chemists, top hair stylists, beauty editors and celebrities.  Users can interact with the expert, discuss the product with a like-minded community, and share reviews across multiple social media platforms.  The site features a "Need It" or "Skip It" voting function, and users have the option to "Buy it" or "Add to My Wish List," an online makeup bag.

Each Beauty365 review includes "behind-the-label" details to provide deeper descriptions of the product, such as scent and texture.  There are also "Make It Work" instructional photos to help users recreate looks with the reviewed products. Beauty enthusiasts can sort and read product reviews by their selected categories, including skin, body, hair and makeup, or through a  "Beauty Fix" problem-solving menu for everything from acne and stress relief to puffy eyes, large pores and more.

Daily Glow has assembled an esteemed panel of beauty influencers and medical experts in dermatology, cosmetic chemistry, makeup and hair styling – including well-respected medical doctors, leading researchers, popular salon owners and celebrities to help keep women up-to-date on the newest and most innovative products.

"Our mission is to help our readers become an expert on healthy choices in the beauty aisle," said Daily Glow Executive Editor Liesa Goins. "Daily Glow and our new Beauty365 provides women with credible information, solutions and it will also allow them to make fun, new discoveries."

Learn more about Beauty365 by visiting http://www.dailyglow.com/beauty-365.html.

About Daily Glow 
One of the prestigious digital brands published by Everyday Health, Inc., Daily Glow (www.dailyglow.com) is a leading health and beauty authority providing a smart, fresh perspective on healthy beauty. The popular site and its mobile apps offer credible, solutions-focused tools and information from industry experts, medical doctors, favorite celebrities and their stylists. Daily Glow provides information and inspiration for women to look and feel their best from the inside out – every day.

About Everyday Health, Inc.
Everyday Health is the leading digital health and wellness company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its weekly TV series on ABC stations. The Company's broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.

SOURCE Everyday Health, Inc.