DailyAccess Corporation Makes Available ETFs

Aug 09, 2010, 09:15 ET from DailyAccess Corporation

MOBILE, Ala., Aug. 9 /PRNewswire/ -- Through a strategic alliance with Mid Atlantic Financial Platforms, Inc. (MAFP), DailyAccess Corporation is now positioned to offer Exchange Traded Funds (ETFs) in employee benefit plans.

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ETFs frequently offer cost advantages over traditional mutual funds, with expense ratios that can be well below those of actively managed and indexed mutual funds. Their reasonable and transparent fees can make them desirable for investing in retirement plans.

"MAFP recently introduced ETFxChange(SM), the first platform to allow recordkeepers to handle ETFs using the same systems and processes they already have in place for trading mutual funds. Presently there are more than 800 ETFs available on the ETFxChange platform," stated Tim Friday, Institutional Services Group CEO, Mid Atlantic Capital Group (MACG).

"We are excited to offer our employee benefit clients this burgeoning opportunity," said Tommy Thomasson, President and CEO of DailyAccess. "Research indicates that the employer-sponsored retirement plan advisor community is embracing this investment option for their clients, because of its low cost to the participant. ETFs are another example of our philosophy of keeping 'it simple and easy' for advisors, plan sponsors and participants."

About Mid Atlantic Financial Platforms, Inc.

MAFP is part of the MAGC group of companies.  For more than 25 years, MACG has supported investment professionals and financial organizations with tools to attract, grow and retain clients. The Mid Atlantic companies provide a broad array of sophisticated financial products, technology and support services to independent broker-dealers, registered representatives, investment advisers, and other financial intermediaries including retirement plan TPAs, record keepers, bank trust departments, and insurance companies. Contact: Brian Lenz, Senior Relationship Manager, 800.693.7800, blenz@macg.com.

About DailyAccess Corporation

The mission of DailyAccess Corporation is to provide Diamond Standard services and service to everyone with whom the company interacts. The DailyAccess Diamond Standard is manifested in timely and accurate service provided to employee benefit plans, whether these plans utilize DailyAccess' comprehensive suite of services or individual components. Fees are fully transparent with no proprietary investment requirements. The Diamond Standard is also manifested in professionalism, communication, and innovation, which help drive the success of clients and financial partners.  Contact: Dale Essenmacher, National Sales Manager, 888.535.4322, dale_essenmacher@dailyaccess.com.

Securities offered through Mid Atlantic Capital Corporation, member FINRA/SIPC. Advisory services offered through Mid Atlantic Financial Management, Inc., a registered investment adviser.  Trust services offered through Counsel Trust Company, dba Mid Atlantic Trust Company.  Mid Atlantic Capital Corporation and Mid Atlantic Trust Company are independently owned and operated.

SOURCE DailyAccess Corporation