DailyBurn and Zeo Team Up to Offer Sleep Quality Tracking

LAS VEGAS, Jan. 7, 2011 /PRNewswire/ -- Daily Burn, Inc., a leading online health and fitness solution and Zeo Inc., creators of the Zeo Personal Sleep Coach, today announced the integration of sleep quality tracking into the body metrics system on the DailyBurn website, www.DailyBurn.com. The integration brings a training sophistication used by elite athletes to DailyBurn users to maximize their fitness. By monitoring quality of sleep, users can see its direct correlation on the ability to lose weight and dramatically improve athletic performance. Importantly, some of the world's top athletes like the Team RadioShack cycling team, use Zeo to monitor their restorative sleep — a critical training element that could mean the difference between a victory and a heartbreaking loss.

Multiple health studies have shown that consistent, quality sleep is as essential to achieving optimal health as good nutrition and daily fitness.  In fact:

• Just one additional hour of sleep per night could result in the loss of 14.3 pounds per year*
• Risk of heart disease doubles in those who get less than 5 hours of sleep per night**
• Getting more sleep increases free throw ability by 11%***

"We know that fitness and nutrition are essential to living a healthy lifestyle, but we don't always factor sleep into the equation," said Andy Smith, CEO, Daily Burn.  "By partnering with Zeo, DailyBurn can now offer members the ability to monitor all of the most important aspects of healthy living—including quality of sleep—so they can live life to its fullest and achieve the weight loss goals they strive to reach."

Zeo helps DailyBurn's Pro level members track their total sleep time, REM sleep, deep sleep and number of awakenings to achieve their health and fitness goals. When members upload sleep data through the Zeo system, it automatically updates daily.

"How many committed dieters or gym rats out there have an 'I'll sleep when I'm dead' mentality?  If you aren't sleeping well you might as well take your New Year's health and wellness resolution out back and shoot it now," said Ben Rubin, CTO and co-founder, Zeo.  "High quality sleep will radically accelerate progress towards your goals -- weight loss, endurance events, and muscle gain are all linked hand in glove to deep and REM sleep. Now that Zeo can be used in combination with the DailyBurn health and fitness platform, there is little excuse not to use the power of sleep to achieve your goals."

Zeo sleep quality tracking uses a light weight wireless Zeo headband worn by users to track their sleep throughout the night. In the morning users can review their detailed sleep data on either the Zeo bedside display or online, where users have access to tools that enable them to analyze their sleep data, discover cause and effect patterns between their lifestyle and sleep quality, and receive personalized guided coaching to get a better night's rest.

Currently live on DailyBurn, the Zeo sleep tracking system is available to DailyBurn Pro members and can be found at www.DailyBurn.com/apps.

About Daily Burn, Inc.

DailyBurn.com is the premier fitness social network for detailed tracking, online accountability and motivation. DailyBurn, which has one of the most popular apps in the healthcare and fitness category on iTunes, motivates both health seekers and fitness enthusiasts to achieve better fitness results in less time. Launched in 2007, DailyBurn is part of Mindspark Interactive Network, Inc., an operating business of IAC (Nasdaq: IACI). For more information, visit www.DailyBurn.com.

About Zeo Inc.

Zeo Inc., headquartered in Newton, Mass., was started by a group of sleep-deprived students at Brown University in 2003.  Today, Zeo has grown into a strategic blend of entrepreneurship, engineering, scientific knowledge, computer science and seasoned business experience to deliver leading innovations in consumer health and wellness.  The company's mission is to help people discover new, science-based ways to improve the quality of their lives through the power of sleep.  In 2010, Zeo won the Triple Tree Award for Best Consumer Experience in Wireless Life Sciences, as well as the prestigious Thomas Edison Award for Best New Product Innovation, presented by Discovery Channel.  The Zeo Personal Sleep Coach is now available for $199 at www.myZeo.com

*Source: (Sivak M. Sleeping more as a way to lose weight. Obesity Rev 2006;7(3):295-6.).

**Source: Sabanayagam C; Shankar A. Sleep duration and cardiovascular disease: results from the National Health Interview Survey. Sleep 2010;33(8):1037-1042.

***Mah C, Mah K, Dement W. The effect of extra sleep on mood and athletic performance amongst collegiate athletes. Sleep 2007;30 (Suppl.):A151. Abstract 0443.

SOURCE Daily Burn, Inc.; Zeo Inc.