NEW YORK, June 17, 2013 /PRNewswire/ -- DailyCandy, the premier online destination for what's new and undiscovered, today unveiled a dynamic look, feel, and user experience unmatched in the women's digital marketplace. The redesign marks the first multiplatform overhaul of the iconic brand, and the first major project under the leadership of Alison Moore, the former HBO Go executive who joined DailyCandy last Fall. The refresh touches all consumer access points, including DailyCandy.com, the brand's app "Scout," and the emails the brand sends to its millions of subscribers.
"DailyCandy is one of the most beloved and original brands in the women's fashion, beauty, and lifestyle space – it discovered and curated before anyone knew what 'curated' meant," said Moore. "But I saw the opportunity to create an even more immersive experience for this extremely unique brand. By infusing DailyCandy's one-of-a-kind voice into a fresh design, seamless user experience across platforms, and unmatched content, we bring new energy to our iconic brand everywhere our savvy audience taps into it."
The redesigned website focuses on mapping to consumers' interests by allowing them to select the locations and topics they want to read about, while overlaying national content on top of it. DailyCandy.com's new aesthetic bursts with attention-grabbing images and dynamic video featuring chief correspondent SuChin Pak and DailyCandy's tastemaking editors interviewing influencers and celebrities, as well as sharing discoveries well before they become mainstream. Existing shows such as "Currently Coveting" and "5 Questions with SuChin" will be joined by new series in development.
DailyCandy's audience will find an expanded and diversified scope of twice as much content that they can customize, share, and archive faster and more easily than ever. Content will now be refreshed several times a day and time-stamped to readily follow the feed. Local cities include New York, Los Angeles, San Francisco, Atlanta, Chicago, Boston, Dallas, Miami, Philadelphia, Seattle, and Washington DC, while interests that can be personalized include Fashion, Beauty, Home, Food & Drink, Entertainment, and Kids.
The new capabilities around geo-location and personalization not only factor significantly into the redesigned website, but are also key pieces of the new version of DailyCandy's iPhone app, Scout. The new version of Scout was designed to be the insider companion to the new DailyCandy website, with intuitive connections between both platforms in design, experience, and features.
The app is highly customizable and intuitively draws upon the consumer's profile created on DailyCandy.com to serve up a highly tailored experience. Additionally, Scout 2.0 makes it easier than ever for users to assert their influence and insert their own "scouted" finds into articles, becoming vital contributors alongside the editors.
The new Scout app now provides four essential functions, all tailored to the user's selected profile:
- Personalized information and breaking news from DailyCandy: Users will receive dynamic updates throughout the day based on their selections, such as fashion, beauty, sample sales, restaurant openings, and more.
- Geo-localized top recommendations from the DailyCandy editors, handpicked and pegged to the consumer's exact location: This one-of-a-kind feature will be ideal for locals or visitors looking for recommendations on dining, shopping, activities, entertainment, and more. The app intuitively serves up recommendations from DailyCandy editors based on the user's preferences, versus receiving an unfiltered, vast selection of options.
- Read Now, Save For Later: Like the new website, Scout now has an incredibly easy-to-use "My List" section to help consumers personalize, organize, and archive favorite DailyCandy recommended places to go, items to purchase, or articles to read all with one tap on the phone.
- "Scouting" gets even better: With the new Scout app, consumers will now be able to add their special finds into the DailyCandy experience by uploading their own photo of favorite "Scouted" items from stores, sample sales, restaurants, bars, and events, allowing the audience to flex their influence and become official contributors to the DailyCandy team alongside editors.
Emails to DailyCandy's millions of subscribers are also part of the redesign and increased functionality. Emails will lead with visuals, and now always link the reader back to DailyCandy.com for a deeper look at the featured item or activity, inspiring the DailyCandy audience to engage more frequently and deeply with content on the website.
DailyCandy's redesign and increased functionality across platforms follows on the heels of a new mobile site, which launched in February.
DailyCandy is the original, trusted source for expertly curated discoveries of fashion, food, and fun. DailyCandy editors find the genuine, the next, and the unique for more than 6 million readers nationally and via eleven local city editions. DailyCandy is accessed online at DailyCandy.com; via mobile app DailyCandy Scout; email newsletters, and on social networks: Facebook, Twitter, Pinterest, Instagram, Foursquare, Tumblr, and YouTube. DailyCandy is a unit of NBCUniversal.
Kimberly Soward, DailyCandy
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