DailyFeats' Chief Product Officer and Co-Founder Vinay Gidwaney to Speak at Mobile Health 2012, Hosted by the Persuasive Technology Lab at Stanford

NEW YORK, May 14, 2012 /PRNewswire-iReach/ -- Vinay Gidwaney, Chief Product Officer and Co-Founder of DailyFeats, a website and app that helps people be better one step at a time, will speak at Mobile Health 2012, hosted by the Persuasive Technology Lab at Stanford.

The purpose of the Persuasive Technology Lab is to create insight into how computing products–from websites to mobile phone software–can be designed to change people's beliefs and behaviors. Its major projects include technology for creating health habits, mobile persuasion, and the psychology of Facebook.

In particular, Mobile Health is concerned with how mobile devices can be used to improve the health of everyday people. This year's conference will focus on the potential of the "baby steps" method to revolutionize the field, demonstrating that small, rapid innovations lead to big success in three areas: behavior change, collaborations, and experience design.

Gidwaney's talk will showcase data-based product iteration. He will lead Mobile Health attendees through a simulation of the rapid analysis and response DailyFeats' platform employs to optimize user experience for its web and mobile products.

How does DailyFeats work? When people set a meaningful, positive goal–like losing weight, being a better parent, or giving back to their communities–DailyFeats helps them break that goal down into a set of manageable "feats" to do every day. As people check in feats, they share progress with friends, exchanging ideas and building inspiration, and earn points to redeem for rewards from national brands or partner donations to nonprofits.

"Mobile Health's focus on 'baby steps' for rapid innovation is hugely relevant to the way development teams need to iterate to create highly engaging products," said Gidwaney. "We're honored to have the opportunity to speak again at Mobile Health and exchange ideas with fellow innovators in the field."

"DailyFeats' product development process is in synch with the ideas we'll emphasize at this year's Mobile Health," said Dr. BJ Fogg, Executive Director of the Persuasive Technology Lab. "We're excited to have Vinay speak, and look forward to his presentation and the conversation it will stimulate."

About DailyFeats

DailyFeats helps people be better, one step at a time. Members set wellness goals, get motivated, and make progress at dailyfeats.com, available free for web and iPhone. With Walgreens, eBay, Cigna, ONE Campaign, Happy Family, and a coalition of other partners, DailyFeats celebrates small but significant actions, or "feats." Members earn points for those actions, share them with friends, and redeem their points for rewards from national brands or partner donations to non-profits. DailyFeats is a certified B Corporation.

About the Persuasive Technology Lab at Stanford

Led by Dr. BJ Fogg, the Persuasive Technology Lab creates insight into how computing products–from websites to mobile phone software–can be designed to change people's beliefs and behaviors. Major projects include technology for creating health habits, mobile persuasion, and the psychology of Facebook. Learn more at http://captology.stanford.edu/about. 

Media Contact: Maryellen McGowan DailyFeats, (617) 797-4408, [email protected]

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SOURCE DailyFeats