Dairy Market in India 2015 - 2020

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May 30, 2016, 05:21 ET

LONDON, May 30, 2016 /PRNewswire/ -- NOVONOUS estimates that Indian dairy market will grow at a CAGR of 15% by 2020. This growth is mainly due to a large pool of cattle, increasing consumption, changing consumer habits and rising income levels.

With the changing consumer consumption habits and daily lifestyle, most of the consumers are opting for the Value Added Dairy product (VADP) which are more like used for direct consumption and do not require any processing at homes.

Milk currently controls the largest market share in terms of revenue in Indian dairy market. As per NOVONOUS estimates, Indian milk market is expected to grow at a CAGR of 15% till 2020 and maintain its market share position even in 2020.

Ghee currently controls the second largest market share in terms of revenue in Indian market. As per NOVONOUS estimates, Indian ghee market is expected to grow at a CAGR of 17% till 2020 and maintain its market share position.

Curd and Yoghurt along with Paneer (cottage cheese) in Indian dairy market controls the third largest market share in terms of revenue in Indian market. As per NOVONOUS estimates, Indian curd and yoghurt market is expected to grow at a CAGR of 12% while paneer market is expected to grow at a CAGR of 18% till 2020.

Ice cream which currently controls a minor market share in Indian dairy market is expected to grow at the highest industry CAGR of 26% till 2020 due to rising consumption.

EXIM Scenario in Indian Dairy Market
- India exported US$ 2.16 million worth of whole milk and the overall exported quantity was 559.95 thousand Kgs in FY 2014-15. Nigeria, Bhutan, Bangladesh, Mauritius and Brunei were the top five nations importing Indian whole milk in 2014-15.
- India imported US$ 0.01 million worth of whole milk and the overall imported quantity was 5.28 thousand Kgs in FY 2014-15. France was the only nation exporting whole milk to India in 2014-15.
- India exported US$ 34.35 million worth of ghee and the overall exported quantity was 5707.64 thousand Kgs in FY 2014-15. UAE, Oman, Australia, Singapore and Saudi Arab were the top five nations importing Indian ghee in 2014-15.
- India imported US$ 3.66 million worth of ghee and the overall imported quantity was 1308.40 thousand Kgs in FY 2014-15. Uganda, Nepal, Bahrain, Rwanda and Singapore were the top five nations exporting ghee to India in 2014-15.
- India exported US$ 6.54 million worth of fresh cheese and the overall exported quantity was 1745.54 thousand Kgs in FY 2014-15. UAE, Saudi Arab, Qatar, Kuwait and Oman were the top five nations importing Indian fresh cheese in 2014-15.
- India imported US$ 0.27 million worth of fresh cheese and the overall imported quantity was 34.98 thousand Kgs in FY 2014-15. Italy, Switzerland, Germany, Denmark and United Kingdom were the top five nations exporting fresh cheese to India in 2014-15.
- India exported US$ 13.31 million worth of butter and the overall exported quantity was 2890.56 thousand Kgs in FY 2014-15. Morocco, UAE, Nepal, Oman and USA were the top five nations importing Indian butter in 2014-15.
- India imported US$ 0.58 million worth of butter and the overall imported quantity was 87.64 thousand Kgs in FY 2014-15. France, New Zealand, Denmark, Belgium and United Kingdom were the top five nations exporting butter to India in 2014-15.

Scope of Dairy Market in India 2015 - 2020 report:
- This report provides detailed information about Indian dairy market including future forecasts.
- This report identifies the need for focusing on dairy sector.
- This report provides detailed information on growth forecasts for overall Indian dairy market up to 2020.
- This report provides detailed information on product wise (milk, butter & spreadable fats, curd & yoghurt, buttermilk & lassi, ghee, ice cream, paneer, cheese and dairy whiteners & creamers) growth forecasts for Indian dairy market up to 2020.
- The report identifies the growth drivers and inhibitors for Indian dairy market.
- This study also identifies various policies related to Indian dairy market.
- The report identifies various credit, policy and technical risks associated with Indian dairy market.
- This report has detailed profiles 15 key players in Indian dairy market covering their business strategy, financial performance, future forecasts and SWOT analysis.
- This report covers in details the competitive landscape in Indian dairy market.
- The report identifies EXIM scenario for whole milk, ghee, fresh cheese, butter and butter milk in India.
- The report identifies top countries exporting whole milk, ghee, fresh cheese, butter and butter milk to India.
- The report identifies top countries importing whole milk, ghee, fresh cheese, butter and butter milk from India.
- This report identifies key industry bodies and associations and their role in Indian dairy market.
- This report identifies key government bodies and associations and their role in Indian dairy market.
- This report provides PESTLE (political, economic, social, technological, legal and environmental) analysis for Indian dairy market.
- This report provides Porter's Five Forces analysis for Indian dairy market.
- This report provides SWOT (strengths, weakness, opportunities and threats) analysis for Indian dairy market.
- This report identifies the key challenges faced by new players in Indian dairy market.
- This report provides future trends and opportunities for Indian dairy market.
- This report also provides strategic recommendations for policy makers, end users, service providers and investors.

Research Methodology
The report has been prepared after extensive secondary and primary research among various stakeholders in the Indian dairy market like government bodies, associations, industry players etc.
The primary research consists of interviewing the key management people from the leading companies in the dairy sector. A sample size of 15 players was selected based on convenience sampling method. A questionnaire was prepared to interview the companies on the following points:
1. To understand the current position of the company along with its current financial position and the expected growth rate for the company over the next 5 years.
2. To understand the key challenges and pain areas of the company
3. To understand the USP of the company and its future plans
4. To understand the company view point on the various government policies and implications
5. To get a detailed insight of the industry as a whole as viewed by the senior management of the company

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