DAIYA'S DAIRY-FREE LIFEGUARDS LAUNCH BBQ RESCUE WITH FREE MELTY CHEESE IN NYC AND NATIONWIDE

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Jul 21, 2025, 09:00 ET

Free dairy-free cheese slices in NYC parks and a nationwide offer help everyone grill without the drama.

NEW YORK, July 21, 2025 /PRNewswire/ -- This summer, Daiya—the brand that cracked the code on melty, dairy-free cheese—is coming to the rescue of summer BBQs with a free offer that's impossible to miss. On July 19th and 20th, Daiya's Dairy-Free Lifeguards hit New York City parks in true Baywatch style, handing out free melty cheese slices and coupons to save picnics and parkgoers from dry burgers and dairy-free drama. Now, Daiya is taking the rescues nationwide with an Ibotta cashback offer from July 21st to 31st to ensure everyone can try Daiya's melty, dairy-free cheese for free this summer.

Baywatch, But Dairy-Free
Summer BBQs come with plenty of stress - from forgotten cheese slices to finding dairy-free options that actually melt. This past weekend, Daiya tackled that head-on with a playful, Baywatch-inspired rescue that took over parks in NYC. Daiya's Dairy-Free Lifeguards hit McCarren Park, Prospect Park and Fort Greene Park in full lifeguard style, handing out hundreds of free melty cheese slices and free product coupons to prove that better BBQs are possible - no drama (or dairy) required.

"We know summer grilling can get stressful, especially when you're trying to please everyone," said John Kelly, Chief Marketing Officer at Daiya Foods. "Our Dairy-Free Lifeguards are here to prove you don't have to compromise on taste, melt or convenience—so everyone can enjoy a better BBQ without the drama."

Rescue Your BBQ Anywhere
Couldn't make it to the park? Daiya's Dairy-Free BBQ rescue mission is going nationwide. From July 21st to 31st, shoppers everywhere can get up to $4.44 back on Daiya Slices and Daiya Shreds through a limited time Ibotta offer - making it easy to try their melty, dairy-free cheese for free at home. It's the same lifeguard-inspired rescue, just at your home grill.

Whether you are plant-based, dairy-sensitive, or just curious about dairy-free, Daiya makes it easy—and delicious—to skip the dairy without missing a beat. With crave-worthy slice flavors like American, Cheddar, Provolone, Smoked Gouda, and Swiss, Daiya delivers all the melty and cheesy flavor you want, no compromise, no drama.

For more information about Daiya, visit www.daiyafoods.com or follow @DaiyaFoods on Instagram and TikTok.

About Daiya
Daiya Foods has been a pioneer of plant-based, delicious, dairy-free products since 2008. The company's growing line of premium, plant-based foods began with cheese formats including blocks, shreds, slices, sticks, cream cheese style spreads and cheese sauces. Daiya has since expanded with great success into cheese-forward foods like pizza, Mac & Cheese, and frozen cheesecake. Daiya products are available in the dairy and freezer aisles, and products like Mac & Cheese and salad dressings are in the shelf-stable section of most major grocery stores.

Delicious plant-based foods from Daiya are broadly available in more than 25,000 grocery stores in the U.S. and Canada, as well as through e-commerce partnerships. Daiya's products can be found internationally in Asia, Europe, and Latin America.

For more information about Daiya, please visit www.daiyafoods.com, or follow us on Instagram and TikTok.

SOURCE Daiya