Dale Jarrett Racing Adventure December Sales Improve 25% over 2008

HICKORY, N.C., Jan. 5 /PRNewswire-FirstCall/ -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT), a "Full Throttle" lifetime experience company, today proudly announced the Company enjoyed the second best December in the company's history with sales of $564,000, eclipsing 2008's $452,000 by 25%; a feat made more remarkable by the fact that these sales were accomplished despite a reduced advertising budget compared to 2007's record setting pace. Additionally, total sales for 2009 surpassed 2008 sales by 11%.

The strong sales figures seem to confirm belief in the recession-resistant nature of high-end entertainment oriented businesses in addition to the outstanding work of DJRT's marketing and customer service teams.

Much credit is also attributed to a high level of customer satisfaction in both the retail and corporate divisions resulting in a material number of customer referrals and repeat business.

Commenting, Tim Shannon, Dale Jarrett Racing Adventure CEO said, "We're pleased to report such positive results on the heels of what some are calling the worst recession in fifty years. We're optimistic that the improvements and upgrades we implemented in 2009, including our popular VIP program, plus our expanded and upgraded fleet of racing cars and trucks will continue to generate a growing referral business along with a loyal and growing base of corporate clients. Our corporate packages provide participants with valuable team building and experiential exercises that reward and inspire employees and affiliates in a way that no ordinary entertainment outings possibly can. We view 2010 as a year that will continue to show solid growth and profitability leading to enhanced shareholder value."

Forward-Looking Statements

Certain statements in this press release are forward-looking and involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Dale Jarrett Racing Adventure, Inc. bases these forward-looking statements on its current expectations and projections about future events, based on information currently available to it. The forward-looking statements contained in this press release may also include statements relating to Dale Jarrett Racing Adventure's anticipated financial performance, business prospects, new developments, strategies and similar matters. Dale Jarrett Racing Adventure disclaims any obligation to update any of its forward-looking statements, except as may be required by law.

Contact: Tim Shannon, 888-467-2231

SOURCE Dale Jarrett Racing Adventure, Inc.