Dale Jarrett Racing Adventure Releases Annual Report - Revenues and Profits Gain

HICKORY, N.C., April 12 /PRNewswire-FirstCall/ -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT), a "Full Throttle" lifetime experience company, announced the publication of its annual report for the fiscal year ending December, 31, 2009 on Form 10K.  The report documents the company's return to net profitability in the fourth quarter following a third quarter '09 loss.  Highlights of the annual report show a 5.4% increase in Revenues and a 6.5% increase in Gross Profits along with a 9.5% decrease in General and Administrative Expenses.  Additionally, the company remains cash flow positive as it enters its eleventh year of business and through tight fiscal controls the company has reduced its Net Loss after depreciation, from $941,445 in 2007 to $306,041 in 2008 to only $135,766 in 2009.  This steady progress justifies the company's projection that 2010 will see the company's return to net profitability and positive earnings per share.

Commenting on the report, CEO Tim Shannon said, "We are pleased the accomplishments in 2009 have set the stage for our return to profitability in 2010.  Additionally, we are proud to point out that, through our stock repurchase program, we reduced our total outstanding shares by 2% during 2009.  We are continuing this stock repurchase program in 2010 and will take advantage of any undervalued opportunities that circumstances support.  

This report validates our commitment to providing our market with the finest quality racing adventure available while maintaining sound fiscal practices.  Our racing adventure, where you can drive former NASCAR stock cars around some of the most famous NASCAR tracks in the country at speeds of up to 170 mph, continues to prove itself superior to the competition.  Additionally, we continue to aggressively look for new opportunities to expand our businesses both organically and through the acquisition or development of new business opportunities."  

Forward-Looking Statements

Certain of the statements contained in this press release contain forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Dale Jarrett Racing Adventure, Inc. has based these forward-looking statements on its current expectations and projections about future events, based on the information currently available to it. The forward-looking statements contained in this press release may also include statements relating to Dale Jarrett Racing Adventure's anticipated financial performance, business prospects, new developments, strategies and similar matters. Dale Jarrett Racing Adventure disclaims any obligation to update any of its forward-looking statements, except as may be required by law.

Contact:  

Tim Shannon

888-467-2231

SOURCE Dale Jarrett Racing Adventure, Inc.