Dale Jarrett Racing Adventure Sets Record Sales for June

HICKORY, N.C., July 5, 2011 /PRNewswire/ -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT), a "Full Throttle" lifetime experience company, announced today that it attained a level of sales in June that surpassed all sales months in the company's 12 year history, excluding December's.  June, with its Father's Day celebration, is traditionally the second best month of the year for the company, and this year was no exception, with total sales exceeding $245,000.  This figure surpassed last June's mark, the previous non-December high, by 7.5%.  

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Commenting on the accomplishment, CEO Tim Shannon said, "Aside from Christmas, Father's Day is our best sales occasion.  Families show dad their appreciation with what many fathers consider to be the best possible Father's Day gift they could ever receive, a day with Dale Jarrett Racing Adventure driving an authentic race car at near race speeds at one of the nation's major tracks.  

"Following our return to profitability in 2010, June's figures demonstrate that we are still enjoying solid organic growth while we continue to look for new opportunities in order to further monetize the Dale Jarrett brand or otherwise expand our business by adding or acquiring additional revenue streams to enhance shareholder value."

About Dale Jarrett Racing Adventure

The Dale Jarrett Racing Adventure offers racing fans the opportunity to race an authentic race car on a major racetrack. Our racing "adventurers" enjoy a life-defining experience.  They receive vital training from top racing instructors, wear real racing suits and safety gear, and pilot a race car that was once driven by one of the racing greats. Hand signals from the instructor teaches you to race like the pros.  We surpasses "follow-the-leader" approaches and teach guests to race like NASCAR drivers, find the line, draft, and pass for optimum fun. Our 100% safety record and numerous celebrity endorsements testify to the excitement and unforgettable thrill of our racing adventure.  

Forward-Looking Statements

Certain of the statements contained in this press release contain forward-looking statements that involves risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Dale Jarrett Racing Adventure, Inc. has based these forward-looking statements on its current expectations and projections about future events, based on the information currently available to it. The forward-looking statements contained in this press release may also include statements relating to Dale Jarrett Racing Adventure's anticipated financial performance, business prospects, new developments, strategies and similar matters. Dale Jarrett Racing Adventure disclaims any obligation to update any of its forward-looking statements, except as may be required by law.

Contact: Tim Shannon, +1-888-467-2231, [email protected]

SOURCE Dale Jarrett Racing Adventure, Inc.