Dale Jarrett Racing Adventure Teams with Groupon for Talladega Promotion

Mar 04, 2011, 10:51 ET from Dale Jarrett Racing Adventure, Inc.

HICKORY, N.C., March 4, 2011 /PRNewswire/ -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT), a "Full Throttle" lifetime experience company, today announced that they have entered into an agreement with Groupon and will be offering Groupon's 120,000 Alabama subscribers an opportunity to experience the thrill of navigating the Talladega Superspeedway in a NASCAR style race car at a deep discount. In September, Dale Jarrett Racing Adventure announced it had been named the exclusive stock car driving school of the Talladega Superspeedway.  

(Logo: http://photos.prnewswire.com/prnh/20110304/CL59413LOGO )

Commenting on the announcement, CEO Tim Shannon said, "We're impressed with Groupon's effectiveness at bringing exposure and new business to a wide range of companies throughout America. We're pleased to team with Groupon to create this special opportunity for Groupon's Birmingham subscribers by offering a one-time opportunity to experience this heart pounding, adrenalin rush at an incredibly affordable price.  Additionally, Groupon pass holders will be offered an opportunity to upgrade into more extensive driving packages."

"We'll soon be releasing our annual report confirming that 2010 marked the return of the company to full net profitability.  We view the Groupon campaign as a cost effective way to boost revenues and profits while expanding our customer base and building goodwill.  It's a win-win situation for us and the Alabama community."

About Dale Jarrett Racing Adventure

The Dale Jarrett Racing Adventure offers racing fans the opportunity to race an authentic race car on a major racetrack.  Our racing "adventurers" enjoy a life-defining experience.  They receive vital training from top racing instructors, wear real racing suits and safety gear, and pilot a race car that was once driven by one of the racing greats. Hand signals from the instructor teach you to race like the pros.  We surpasses "follow-the-leader" approaches and teach guests to race like NASCAR drivers, find the line, draft, and pass for optimum fun. Our 100% safety record and numerous celebrity endorsements testify to the excitement and unforgettable thrill of our racing adventure.  Dale Jarrett Racing Adventure's website can be found at http://www.RacingAdventure.com

Forward-Looking Statements

Certain of the statements contained in this press release contain forward-looking statements that involve risks and uncertainties.  Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended.  Dale Jarrett Racing Adventure, Inc. has based these forward-looking statements on its current expectations and projections about future events, based on the information currently available to it.  The forward-looking statements contained in this press release may also include statements relating to Dale Jarrett Racing Adventure's anticipated financial performance, business prospects, new developments, strategies and similar matters.  Dale Jarrett Racing Adventure disclaims any obligation to update any of its forward-looking statements, except as may be required by law.

For additional information contact:  Tim Shannon 1-888-467-2231

SOURCE Dale Jarrett Racing Adventure, Inc.