Dallas Ad League Previews Its $1 Million Online Media Auction Benefiting Charities

DALLAS, Feb. 1 /PRNewswire/ -- The Dallas Advertising League (DAL), part of the American Advertising Federation's Tenth District, will host the greater Dallas area's second annual online media auction on Feb. 22, 2010, at 5 p.m. CST ending on Feb. 23, 2010, at 5 p.m. Beginning Feb. 1, 2010, the more than $1 million in paid media packages to be auctioned for a fraction of their fair market value will be available for preview on http://paddle42.com/public/dalfebruary2010 along with auction registration. Proceeds from the DAL Media Auction will benefit two charities: The DREAM Fund and the Dallas Ad League Foundation scholarship program.

Paddle 42, LLC of Kansas City, Kan., will oversee the DAL Media Auction. A portion of a bidder's spend will be tax deductible. Available media inventory includes nearly 70 media packages spanning newspapers, local and regional magazines, out-of-home, direct mail, local radio and TV, and Internet. A sampling of participants includes:

• CBS Radio
• ClearChannel Outdoor
• ClearChannel Radio
• The Dallas Morning News Niche Properties (Al Dia, Briefing, dallasnews.com, NeighborsGo)
• Dallas Observer
• Fort Worth Star Telegram
• Lamar Outdoor
• MNI
• Studio Movie Grill
• Texas Monthly
• Titan Outdoor
• Tribune 365
• Univision Radio
• USA Today
• The Wall Street Journal

"We're building on the momentum of last year's highly successful auction, again providing access to media for pennies on the dollar while supporting two charities that directly impact the advertising industry," said Frank Kopec, executive director of the Dallas Ad League.

About the DREAM Fund

The DREAM Fund, since its inception in 1991, has directed hundreds of thousands of dollars to people in the advertising, public relations and media industries whose lives have hit unexpected difficulties and life-changing events: illness, tragic loss and injury.

Dallas Ad League Foundation

The Dallas Ad League Foundation was created with the mission to help advance the Dallas Advertising Community. A timely example of the great work of the DALF is the Sam Bloom Memorial Scholarship, which was awarded in 2009 to a local undergraduate student who is working toward a bachelor's degree in advertising, communications or related degree program.

About the American Advertising Federation Tenth District

The Tenth District of the American Advertising Federation represents the affiliate advertising clubs and federations of the American Advertising Federation (AAF) in Arkansas, Louisiana, Oklahoma and Texas. The AAF is the only national grassroots trade association to encompass all segments of the advertising industry, including advertisers, agencies, corporate marketing departments, broadcast and print media companies, industry suppliers, college chapters and national trade associations engaged in various advertising pursuits.

About the Dallas Ad League

The Dallas Advertising League (DAL), founded in June 1908, is one of the oldest professional and civic organizations in the city of Dallas. With nearly 1,000 members, the Dallas Ad League celebrated its 100th year in 2008. By working to elevate the success of the advertising community, the DAL continues to make vital local and regional contributions. Throughout its history, the DAL has worked with local advertising and city leaders to further city goals and the business of advertising and has provided personal and professional development opportunities for its members. For more information, visit the DAL's website at www.dallasadleague.org.

SOURCE Dallas Ad League