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Daltile Marries Ease and Elegance With New Porcelain Floor Tile Featuring Cliks™ Locking System With Built-In Grout

New Campisi porcelain tile collection is first Daltile line featuring Cliks


News provided by

Daltile

Nov 01, 2010, 11:24 ET

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DALLAS, Nov. 1, 2010 /PRNewswire/ -- Homeowners have never before seen a porcelain floor tile with the natural beauty and simplicity of Daltile's new Campisi floor tile with Cliks.  Featuring patented Uniclic tongue-and-groove interlocking joints and built-in grout, Cliks is a modern, easy-to-install locking floor tile that simply clicks together. No mortar or grout is needed, simplifying a DIY installation and making it possible to transform a room in just one afternoon with no mess.

(Photo:  http://photos.prnewswire.com/prnh/20101101/PH92367 )

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(Photo:  http://www.newscom.com/cgi-bin/prnh/20101101/PH92367 )

Cliks is part of Daltile's new Campisi collection, complete with traditionally installed wall and mosaic tiles, accents and wall trim, and certified by the Porcelain Tile Certification Agency. Enhanced with innovative Reveal Imaging, Campisi tiles are virtually indistinguishable from natural travertine stone and reflect classic styling.

"Daltile developed Campisi with Cliks to provide homeowners the best of form and function for their designs. To tile a room with traditional tile and grout takes the average homeowner about three days.  With Cliks the same room can be finished and ready to be walked on in just four to six hours," said Lori Kirk-Rolley, senior marketing director for Daltile. "Plus, we incorporated Daltile's Reveal Imaging technology to the Campisi collection that produces realistic color, detail and veining unique on every single tile, creating a natural stone look with the durability and ease of cleaning found in porcelain tile."

Cliks' built-in grout was custom created to complement each color in the new Campisi collection, and with exceptional resistance to cracking, fading, staining, mold and mildew, the built-in grout is long-lasting and easy to maintain. Additionally, there is no need to mix, measure, apply or seal grout, making the installation process clean and simple. In fact, because Cliks features built-in grout that never requires sealing, Cliks floors require less maintenance than traditional tile floors.

Cliks is designed to be used on interior floors that are not exposed to standing water, making them ideal for use on entryways, living areas, kitchens, basements and bathrooms (except showers).  The tiles can be installed over any existing interior solid-surface floor, including concrete, hardwood, ceramic tile, natural stone, vinyl and linoleum. Because the tiles do not require mortar or grouting, there is no drying time. Homeowners can typically install and enjoy durable, stylish porcelain floors in the same afternoon. Plus, the total cost for the tile project is up to 40% less per square foot installed than with traditional tile, when you factor in labor and materials.

Campisi glazed porcelain tile emulates the look of crosscut travertine and is available in three warm shades (Alabaster, Linen and Sable). Campisi comes in a 12" x 12" Cliks floor tile, which can be installed in a grid or brickwork pattern. Two matching traditionally installed tiles (9" x 12" wall tile and 2" x 2" mosaic tile) and two coordinating decorative wall accents complete the series, allowing homeowners to create a finished, professional look throughout the entire room. The 9" x 12" and 2" x 2" mosaic can be installed with traditional mortar and grout for use in showers and other wet areas.

In addition to worry-free installation with Cliks, Campisi tiles are infused with Microban® antimicrobial protection, which provides a layer of protection from stain- and odor-causing bacteria that won't wash off or wear away, keeping the tile cleaner between cleanings.

A complete installation kit that includes a tapping block, pull bar and spacers is available, but sold separately. Additionally, homeowners can view a DIY installation video in-store or watch it online at www.cliksbydaltile.com. Campisi porcelain tile featuring Cliks is available now exclusively through The Home Depot via www.homedepot.com/cliks and in Long Island, New York-area stores.

About Daltile

Daltile is an industry-leading brand of ceramic, porcelain, glass, metal, and natural stone tile products.  Daltile products are distributed through over 250 company-owned sales service centers, stone slabyards and gallery design centers that service a robust network of trade customers.  Dedicated to innovative product development and distinguished style, Daltile provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit www.daltile.com and follow Daltile on Facebook, Twitter and YouTube.

About Dal-Tile Corporation

Dal-Tile is the largest manufacturer of ceramic tile and natural stone products used in residential and commercial design and construction across North America.  The company, a division of Mohawk Industries, was founded in 1947 and is headquartered in Dallas, Texas. As a leader in the industry, Dal-Tile delivers advancements in product innovation with its Reveal Imaging™, Outstand Technology™ and Proadvanced™ Protection Program.  The company is committed to incorporating environmentally friendly materials, processes and products throughout its organization.  Dal-Tile has more than 7,500 employees in North America, and sells its products through a network of more than 250 company-owned sales service centers, stone slabyards, gallery design centers, independent distributors and leading home center retailers nationwide.   For more information on Dal-Tile and its brands, visit www.dal-tile.com or call 1-800-933-8453.

Media Contacts:

IMRE, (410) 821-8220

Caitlin Haskins, [email protected]

Amy Bowman, [email protected]

SOURCE Daltile

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