LOS ANGELES, Nov. 7, 2013 /PRNewswire/ -- On the heels of the Season Three premiere of "D-trix Presents Dance Showdown" (www.youtube.com/user/DanceOn), DanceOn is proud to announce a partnership with Coca-Cola and (RED) to inspire people to participate in a global dance movement with the goal of helping to end mother to child transmission of HIV by 2015.
During the week of November 11, Dance Showdown will feature a special Coca-Cola Mini Challenge that brings the cast to the streets of Los Angeles to encourage fans to get moving in support of the fight against AIDS. Harry Shum Jr. (Mike Chang on "Glee") will be on-hand to provide inspiration and help teach the Dance Showdown cast a special dance move to use in the challenge. Fans can show their support by uploading videos of themselves dancing to YouTube or Instagram, using #CokeREDMoves in the title or as the hashtag. For the first 1,000 videos submitted, Coca-Cola will make a donation to the Global Fund which can buy life-saving medicine for someone living with HIV.
As with its first two seasons, "D-trix Presents Dance Showdown" unites the biggest YouTube sensations – musicians, comedians, gamers, beauty experts and others – with professional dance partners to cross over into the world of dance, learning challenging routines and performing for the judges and viewers votes. Celebrity judges Joey Fatone, Laurieann Gibson and Kassem G will provide honest and sometimes tear-inducing feedback on each performance throughout the 11-week season, which will be comprised of mini-challenges and the chance for additional cash prizes for each. Challenges include condensed time for learning complex moves, fan participation in man-on-the-street type challenges, and on-the-spot performances which crank up the showdown factor of "Dance Showdown."
About "Dance Showdown"
On the heels of the successful first and second season of "D-trix Presents Dance Showdown," Season 3 premieres this Fall with celebrity judges Joey Fatone, Laurieann Gibson and YouTube star Kassem G. "Dance Showdown" puts eight of YouTube's biggest stars, whose combined digital footprint impacts nearly 22 million users, in the hands of some of the world's most talented professional dancers and pits them against each other for a cash prize of $50,000. The contestants will also participate in a series of fun mini-challenges, giving them the opportunity to win even more cash along the way.
DanceOn is the #1 dance entertainment network. Founded by Madonna, Guy Oseary, Amanda Taylor and Allen DeBevoise, the DanceOn channel has seen billions of total views and has 7 million subscribers, making it one of YouTube's Top 10 Premium Networks. For more on DanceOn and to see episodes, please visit http://www.youtube.com/user/DanceOn
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
(RED)™ was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world's most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Bottletop, Tourneau, Fatboy USA, Bed Bath & Beyond, HEAD. To date, (RED) has generated more than $215 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland, Zambia, Kenya and Tanzania. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services. (RED) is a division of The ONE Campaign. Learn more at www.red.org.