Dapple Baby-Safe Cleaning Products Now Available at Duane Reade

NEW YORK, March 8 /PRNewswire/ -- Dapple (www.dapplebaby.com), a line of baby-safe, baby-specific household cleaning products, today announced that its Dapple Dish Liquid and Dapple Toy Cleaner products are now available at Duane Reade, New York's largest drug store chain. The products are on shelves in the Mom & Baby section at the 257 Duane Reade stores across the metropolitan area.

Founded by two moms, Dapple products are formulated to safely yet effectively tackle the unique cleaning challenges that parents face, using ingredients found in nature to zero in on the toughest "baby dirt" – from sticky fingerprints on high chairs, to milk residue on bottles, and more. All Dapple products are made with natural and biodegradable ingredients, and are free of dyes or synthetic fragrances, SLES, parabens, and phthalates.

"As mothers and long-time New Yorkers, we have always seen Duane Reade as the quintessential destination for the key items we need for our homes and our families," said Dapple co-founder Dana Rubinstein.

"We are delighted to add Dapple baby-safe products to our exciting array of merchandise that we actively tailor to meet the needs of New Yorkers.  We know that New York Moms are increasingly interested in baby-safe and environmentally sound products, so we found Dapple to a be great fit for our offering," said Joe Magnacca, Chief Merchandising Officer, Duane Reade.

To find a Duane Reade store near you that carries the Dapple products, please visit www.dapplebaby.com/storelocator or www.duanereade.com.

About Dapple

Founded by two moms, Dapple is a line of baby-safe, baby-specific green household cleaning products, specially formulated to safely yet effectively tackle the unique cleaning challenges that parents face. The Dapple products use ingredients found in nature to zero in on the toughest "baby dirt" – from milk residue on baby bottles, to spit-up stains on onesies, to sticky fingerprints on toys. Designed with the input of parents, pediatricians, and green chemists, all Dapple products are natural-based, biodegradable, and free of synthetic dyes or fragrances, SLES, parabens, and phthalates. Dapple products are not tested on animals. Find Dapple at retailers across the country, including Babies"R"Us, Buy Buy Baby, Duane Reade, and online at www.bedbathandbeyond.com, www.buybuybaby.com, www.toysrus.com, or www.diapers.com. Visit www.dapplebaby.com or call 1-888-DAPPLE-1 for more information. You can also friend Dapple Baby on Facebook, and follow @dapplebaby on Twitter!

About Duane Reade, Inc.

Founded in 1960, Duane Reade is the largest drugstore chain in New York City. In keeping with the company's brand vision of New York Living Made Easy, Duane Reade provides New Yorkers with prescriptions, health products and services, beauty products and services, and food and convenience items for daily life in the City... everything for "How I Feel," "How I Look" and "What I Need Now." The company operates 257 stores throughout the metropolitan New York City region.

SOURCE Dapple