Dare Foods selects world class Promax PX TPM/TPO solution

ATLANTA and KITCHENER, Ontario, May 10, 2012 /PRNewswire/ -- Promax (www.promaxtpo.com) a world leading specialist in Trade Promotion planning, management and optimization solutions (TPM & TPO), today announced that it has been selected by Dare Foods, a family owned cookie, cracker, fine bread and candy manufacturer who have been operating in Canada and the USA for 120 years.

Alan Miller, President of Promax Americas LLC said "we are confident that Dare Foods will realize measurable benefits from the Promax PX solution.  One of the key drivers for implementing a TPM/TPO solution was to enable Dare Foods to create greater visibility of sales volume plans and spending and allow for longer term planning.  The utilization of the Promax PX Strategy Planner scenario modelling capabilities will empower increased efficiency and accuracy of sales planning and forecasting processes."

Don Nicol, CEO of Promax Applications Group added, "Promax PX will enable Dare Foods to implement a consistent, repeatable business process enabling them to achieve a best practise approach. These areas of improvement exemplify the way in which Promax PX can optimize Trade Funds and deliver increased profit for Dare Foods."

"In a challenging economic environment with ongoing increases in commodity costs, Dare Food's decision to implement and standardize their TPM strategy using Promax PX provides confidence we are taking the right actions to drive further efficiency, enable growth and maintain the long-term health of our brands.  The Promax PX solution is a highly intuitive, spreadsheet-like application which will be tightly integrated to our ERP system.  Having one closed loop solution we believe will provide greater accountability and ownership for key account executives in the sales planning process," said Massimo Nigro, Dare Foods Sr. Manager Business Technology.

Eileen Carmichael, Director of Finance at Dare Foods added, "with the use of Promax PX's sophisticated Funds/Check Book functionality, it will create a consistent process of trade spend authorization and approvals ensuring there are no surprise claims, deductions or overspends.  As a result of our extensive research and selection process, we believe Promax PX is the only true "multi-lingual and multi-currency out of the box solution for TPM and TPO."

About Promax
Promax Applications Group (PAG) is a world–leading specialist in trade promotion planning, management, and optimization solutions. With headquarter operations based in Australia and offices now in New Zealand, Japan, Central Europe, United Kingdom and North America, PAG boasts an impressive stable of global consumer goods companies such as Kimberly-Clark, L'Oreal, Heinz, Johnson & Johnson, Beiersdorf, Henkel and many others. Our solutions are the result of more than twenty years experience working in close collaboration with leading consumer goods manufacturers, retailers and distributors.

The Promax Promax^® PX solution has been designed to allow a seamless, automated process to Track, Predict and Optimize promotions and trade spend. It incorporates the most sophisticated tools to maximize a client's return on trade spend investment, and deliver optimal outcomes for retail partners.

For more information about Promax, visit http://www.promaxtpo.com/

About Dare Foods
Feel good food is at the heart of everything they do at Dare, especially when it comes to baking delicious, quality products for you to enjoy with your family and friends. Although a few things have changed since the first hand-made cookie was baked in 1892, Dare maintains its commitment to high quality products.

Today, after 120 years, Dare remains a solid, family-owned business that continues to build a legacy rich in innovative, high-quality products that meet the changing needs of our consumers. Dare has state of the art manufacturing plants in Canada and the U.S.

Dare produces a wide variety of foods satisfying many different consumer needs. From casual every day eating to special occasions and elegant entertaining, Dare's delicious varieties are sure to make every day special. Our well-known brands include Bear Paws, Simple Pleasures, Whippet, Breton, Vinta, Cripsy Baguettes and Real Fruit Candy. Our range of cookies, crackers, fine breads and candy is available throughout North America, in Mexico, Sweden, the Far East and over 25 other countries around the world.

For more information about Dare Foods, visit http://www.darefoods.com   

For further information contact:

Promax Applications Group Headquarters                                                   
Karen Thomas                                                                                       
Marketing Manager                                                                               
Australia                                                                                                  
T +61 (2) 4982 2262
E  [email protected]                                                      

Promax Americas LLC
Alan Miller
President, Promax Americas
Atlanta  GA  USA
T +1 (678) 462-4154
E [email protected] 

SOURCE Promax