VANCOUVER, British Columbia, Dec. 8, 2010 /PRNewswire/ -- The Vancouver-based offices of Dare, a brand building agency for the digital world and HootSuite, a leading social media dashboard with over 1 million users, today announced a strategic partnership between the two companies.
The agreement will include a customized version of HootSuite's Enterprise Social Media dashboard that will provide Dare and their clients with a 360 degree social media tool encompassing publishing, broadcasting and reporting of all key social media marketing and communications initiatives on social networks and blogs.
Angele Beausoleil, Dare's VP of Strategy and Innovation says, "Brand managers are currently operating in a complex and real time environment and need a simple to use and effective tool to monitor, measure as well as engage their consumers."
"After working with numerous monitoring tools for the past three years, it's very exciting to be partnering with HootSuite on a holistic solution for our clients," added Beausoleil. "The true value is that we can finally integrate Dare's clients' campaign and on-going marketing performance data and web analytics directly into the HootSuite reporting environment. Soon our clients will be able to both immediately see and respond to brand conversations affecting the social media space and vice versa. This is a much needed and highly-sought after tool for brand managers."
Ryan Holmes, CEO of HootSuite says, "The partnership with Dare is a great example of HootSuite's extensible platform and easy to use architecture, and ultimately speaks to the comprehensive solution that we are able to provide for leading brands."
Born out of a digital agency just two years ago, HootSuite has evolved into a mature and suitable tool for agencies and brands to manage and measure business-oriented social media activities.
Dare SVP and Managing Partner Sandy Fleischer adds, "Dare's partnership with HootSuite is a great example of how Dare's innovation group will work, under the leadership of Angele, to provide added value to Dare's client base."
The detailed terms of the agreement will be officially announced next week, but Dare's innovation team is working closely with HootSuite's Channel Partner team to ensure this industry leading platform is integrated seamlessly with Dare's brand management and measurement tools. Training for brand managers under HootSuite University will also be part of the package offered by Dare.
Recognized this week as the 2010 Digital Agency of the Year, London, U.K.-based Dare is a unique global marketing communications company that combines world-class digital expertise with traditional ad agency depth of service. Dare was formed through the merger of London agencies Dare Digital, named Digital Agency of the Decade, together with MCBD, which earned the IPA Effectiveness Agency of the Year award. Dare has offices in London, New York and Vancouver.
HootSuite's flexible co-branded platform helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Using HootSuite's unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, Wordpress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics. Since launching in December of 2008, HootSuite has grown to more than 1 million users, and has earned awards from Mashable's Open Web, CNMA, and Shorty Awards.
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SOURCE Optimum PR