Dare to Leave a Lasting Impression with New Giorgio Beverly Hills® Glam, Launching December 2016
NEW YORK, Nov. 28, 2016 /PRNewswire/ -- Welcome to the magnetic, extravagant world of Beverly Hills, the world's premiere spot for towering palm trees, warm West Coast winds and endless California luxury. In 1981, Giorgio Beverly Hills® burst onto the scene with its bold, timeless fragrance of the same name to celebrate the luxurious, one-of-a-kind Beverly Hills experience. Described by some as the 'scent of the century,' it was worn by the famous and fashionable. Now, in celebration of its 35th anniversary, the iconic brand unveils the new Giorgio Beverly Hills® Glam and announces Emmy-Award winner Julianne Hough, a true triple-threat in the worlds of film, television, and music, as the face of the Giorgio Beverly Hills® Fragrances.
Tailor-made for the sophisticated woman who lives her life with confidence, this unforgettable fragrance makes her feel glamorous from morning to night1 and leaves a lasting impression. Giorgio Beverly Hills® Glam combines the white florals of the original Giorgio Beverly Hills® scent and mixes in today's modern style and glamour. It's indulgent, captivating and elegant, creating a Beverly Hills moment with every spritz.
Inviting, daring and feminine, Giorgio Beverly Hills® Glam will transport any woman to the luxurious California lifestyle. Perfectly manicured lawns, a top-down convertible en route to a champagne brunch, the freedom of spending a day shopping on Rodeo Drive— this is the glam life.
THE FRAGRANCE
Giorgio Beverly Hills® Glam is an undeniably bold combination of white florals infused with sensuous amber and sandalwood. With bright, sparkling notes, the scent embodies the instantly recognizable glitz and glamour of California's most famous fashion street. Extravagant and empowering, Giorgio Beverly Hills® Glam is a long-lasting scent that will linger on the skin. A fragrance that is sure to turn heads, this floral woody bouquet will have women radiating confidence, elegance and true style.
TOP
The fragrance opens with a sparkling burst of Solar Magnolia, Wild Cyclamen and Spring Peony.
MID
In the heart, lush Summer Plum is infused with an irresistible bouquet of Iris and Jasmine Sambac for feminine luxury.
BASE
At the base, White Heliotrope and Golden Labdanum flirt with warm Sandalwood and Amber notes to evoke a sensuous finish that will linger even after she's gone.
THE DESIGN
With an elegant and striking shape, the Giorgio Beverly Hills® Glam bottle takes prestige and extravagance to a new level. The glamorous gem-like bottle and cap channel the confidence and sophistication of the Giorgio Beverly Hills® lifestyle.
The purple and pink ombré design speaks to modern glamour while the gold accents give a nod to the brand's luxurious lifestyle. Both vibrant and chic, the Giorgio Beverly Hills® Glam bottle is a perfect standout on the vanity of any woman who wants to create her own Rodeo Drive moment.
FRAGRANCE STUDY2
- 92% of users said Giorgio Beverly Hills® Glam lasted for 10 hours
- 90% of users said Giorgio Beverly Hills® Glam "makes me feel glamorous from morning til' night"
- 90% of users said Giorgio Beverly Hills® Glam is "a long-lasting fragrance and lasts all day"
| THE PRODUCTS |
||
| Giorgio Beverly Hills® Glam Eau de Parfum Spray, 3.4 floz/100mL |
$72.00 |
|
| Giorgio Beverly Hills® Glam Eau de Parfum Spray, 1.7 floz/50mL |
$52.00 |
|
| Giorgio Beverly Hills® Glam Eau de Parfum Spray, 1.0 floz/30mL |
$42.00 |
|
| Giorgio Beverly Hills® Glam Fine Fragrance Mist Spray, 8 oz/ 236mL |
$9.99 |
|
All prices are manufacturer's suggested retail prices in US dollars.
©2016 EA Fragrances Co.
1,2 Based on a US home use consumer test of 60 women ages 25-60 after 12 hours.
Photo - http://photos.prnewswire.com/prnh/20161123/442645
SOURCE EA Fragrances Co.
Share this article