DASH TEAMS UP WITH THE PEEPS® BRAND TO BRING EASTER MAGIC TO YOUR BREAKFAST TABLE

America's #1 waffle maker and #1 non-chocolate Easter candy* announce a special-edition line of mini waffle makers and egg cookers

NEW YORK, Feb. 18, 2025 /PRNewswire/ -- Dash is teaming up with the beloved PEEPS^® Brand to bring the iconic Bunny and Chick to life in adorable, pink and yellow Mini Waffle Makers and Rapid Egg Cookers  – perfect for bringing magic to Easter brunch and all spring long. 

The PEEPS^® x Dash Easter collection is designed to provide fun and convenience for the whole family. The Mini Waffle Makers feature dual nonstick cooking surfaces that heat quickly and evenly, delivering perfectly golden and crispy waffles every time. Whether you drizzle them with syrup, sprinkle them with powdered sugar, or let your creativity shine, these waffles are guaranteed to bring joy to any Easter gathering. 

The Rapid Egg Cookers in yellow and pink allow users to create PEEPS^® Chick and Bunny-shaped omelettes, in addition to delicious eggs in hard or soft boiled and poached. The advanced heat sensors prevent overcooking, yielding perfect results in just a few minutes. With over 180 million eggs dyed for Easter each year, what better accessory to help ease the process of hard boiling all those eggs?   

"At Dash, we're always looking for new opportunities to make family mealtime fun, which is why we're excited to be partnering with an iconic brand like PEEPS^® this Easter," said Evan Dash, StoreBound CEO. "We can't wait to watch our community enjoy these new spring products." 

"We're so excited to partner with Dash to bring the iconic PEEPS^® colors and shapes to life on delicious waffles and Easter eggs," said Caitlin Servian, Brand Manager for PEEPS^®. "We love that the adorable waffle maker and rapid egg cooker will allow families and friends to create memorable moments together this Easter and beyond." 

The PEEPS^® x Dash Mini Waffle Makers and Rapid Egg Cookers will be available for purchase on byDash.com, Amazon, Kohls, Macys, and Target. Don't wait – make your breakfast table a hoppy place this Easter season! 

To learn more about Dash and keep up with the brand's latest products and discover new trending recipes, follow @byDash on Instagram and TikTok. 

**Source: Circana OmniMarket™ Core Outlets Easter 2024 (11 WE 04/07/2024); Includes Non-Seasonal Jelly Beans 

ABOUT DASH 
Dash is committed to helping people make healthy, unprocessed food at home. Grounded in the belief that taking small steps every day to live a healthier life and eating whole, natural foods can make a big impact, Dash provides the tools and content to help consumers make delicious and healthy meals at home. 

ABOUT STOREBOUND 
StoreBound is a family of brands bound by innovation. Leveraging a fully integrated model of concept development, engineering, manufacturing, logistics, sales, marketing, and business management, StoreBound develops quality products and manages their performance at key retailers. With thoughtful, well-designed home and housewares products, StoreBound's aim is to win the hearts of customers worldwide.  

ABOUT JUST BORN QUALITY CONFECTIONS
Just Born Quality Confections is a third-generation family-owned candy manufacturer with its purpose to bring sweetness to people's lives.  Just Born is the maker of some of America's most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG'S® PEANUT CHEWS®. Just Born has been a part of family traditions and memories for more than 100 years. In 1923, the founder, Sam Born, opened a small candy shop in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, "Just Born." Together with Born's brothers-in-law, Irv and Jack Shaffer, the company thrived and, in 1932, moved its operations to Bethlehem, PA where it has grown to become one of the largest candy companies in the US by giving back to the community, being good environmental stewards and creating a culture where people want to work. 

For more information, please visit www.justborn.com. Follow @JustBornInc on Instagram, Facebook and X. 

MEDIA CONTACT: 
Hali Honea; [email protected] 

SOURCE StoreBound