LAS VEGAS, Feb. 22, 2011 /PRNewswire/ -- Digital Advertising Technologies™, a San Francisco-based advertising and enterprise software provider has announced a partnership with DG Entertainment™, a Los Angeles based industry leader in branded entertainment and next generation content creation—to offer creative and media solutions for digital out-of-home advertising to brands and agencies.
The platform can immediately provide brands and advertising agencies with the flexibility to create more contextually-relevant advertising and branded content specifically for place-based campaigns across multiple networks.
"Our partnership with D.A.T. gives brands and agencies a platform to manage, manipulate, and repurpose digital assets like never before," says Robbie Davis, CEO of DG Entertainment. "A single piece of advertising content can be optimized to be seamlessly delivered across multiple venues and vertical environments to reach relevant target audiences." This capability can significantly increase brand recognition and influence customer purchase decisions.
"The platform seamlessly integrates with Entourage Advertising™, D.A.T.'s media planning and placement tool for DOOH. This is a great fit with our existing set of solutions," says Steve Roberts, President and CEO of D.A.T. "By optimizing advertising content based on unique insight, the right message will be displayed to the right audience, whether they are out-of-home or in-store—on the path to purchase."
Advertising campaigns will be intuitive to the audience's experience at any given environment with a digital display, tailored for achieving marketing objectives. "The partnership with DG is a great complement to Entourage because it enables creative enhancement alongside hyper-local audience targeting," says Nikos Acuna, VP of Marketing of D.A.T. "Audience engagement becomes more than just a side-effect. It becomes an organic result of the process." This unified platform also provides an infrastructure for marketers to be able to test campaigns in more efficient and cost-effective ways. "Advertisers can test the impact of their creative assets for place-based marketing and refine their media strategies simultaneously."
"This brings us closer to achieving our ultimate vision—creating advanced cross-platform distribution technologies that will elevate the way brands and networks communicate to audiences," says Steve Roberts. "Content is King, but only when crowned by intelligent and meaningful distribution."
SOURCE Digital Advertising Technologies