CHARLOTTE, N.C., Nov. 10, 2015 /PRNewswire/ -- Commerce Signals, the industry leader in Federated DataTM, a breakthrough approach to secure data collaboration, today announced that seasoned advertising strategy, product and customer acquisition leader Adam Paulisick has joined as chief product officer.
Commerce Signals' Federated Data™ platform enables data owners, such as mobile operators, payment entities and others to share their data, while ensuring it remains within their own infrastructures -- an approach that lets them retain control over where and to whom data is sent, as well as the use for which it is intended. The platform gives purchasers of data -- digital ad companies, retailers, and others -- access to the rich customer insights generally held by the regulated sector, enabling them to be more specific and targeted in their efforts, and better track and measure ad effectiveness.
"I'm very excited about joining Commerce Signals," said Paulisick, "and focusing on developing solutions where data owners can feel great about how their data is being used, and advertisers and other marketers get real, timely feedback and guidance on how to apply data to their customer touchpoints with no more guessing or blindly trusting modeled audiences."
Paulisick brings a range of expertise across product development and go-to-market strategies, customer experience and acquisition, and mobile marketing and measurement. He is a nationally-known industry speaker, having addressed forums including the prestigious AdWeek and AdTech conferences, and currently serves as an adjunct professor of entrepreneurship at Carnegie Mellon University's Tepper School of Business.
Paulisick has spent the last 10 years of his career serving in a variety of leadership roles with The Nielsen Company and its subsidiaries in Europe and the United States. He was most recently senior vice president, strategy and marketing for Nielsen Catalina Solutions (NCS), where he led business development, partnerships, marketing, and data activation. Throughout his tenure at NCS, Adam liaised with hundreds of advertisers, agencies, and publishers, enabling new and improved ways to use sales, demographic, and location data to audit, enrich, optimize, and measure media campaigns. Earlier in his career, Paulisick worked in the private equity industry, before joining BuzzMetrics, an early-stage venture, acquired by The Nielsen Company in 2007. Today, he continues to serve the start-up community, acting as a mentor and advisor to entrepreneurs and leaders of growing companies.
"We are thrilled to have Adam join our team. He is a thought leader with a proven track record and a tremendous reputation," said Thomas C. Noyes, Commerce Signals founder and CEO. "Adam knows what the marketing and advertising industry is looking for, and this equips him to lead the design and go-to-market approach for our solutions. His goal is to enable our clients to see the true impact of advertising dollars, gain insights into their audiences and make more informed buying decisions."
Visit commercesignals.com for more information.
About Commerce Signals, Inc.
Commerce Signals is the industry's enabler of regulated data via the Federated Data™ platform. The company's innovative framework allows retailers, mobile operators, banks and payment networks to manage permissioned use of data from their own secure infrastructure. Commerce Signals acts as a neutral party, facilitating collaboration without storing the data. This new approach creates unprecedented opportunities for business partnerships and growth in a way that protects the businesses and their customers. For more information, please visit commercesignals.com, follow the CEO's blog, or follow Commerce Signals on Twitter, https://twitter.com/commercesignals.
SOURCE Commerce Signals