RIDGEFIELD PARK, N.J., April 29, 2016 /PRNewswire/ -- Data Communiqué, Inc., a leader in Disruptive, Smart Content solutions and Automated Publishing and Distribution, has been rebranded as Appatura, and has launched a new website in order to introduce an updated corporate identity.

Effective today, Data Communiqué Inc. will rebrand itself as Appatura, reflecting its commitment to develop and deliver innovative products and services not only to the asset management sector but to a broader range of market segments.

"The Appatura brand will allow us to better showcase our diverse technology and professional services in the areas of Data Analytics, Granular Component Content Management and Message Communication disciplines.  It is a name which better conveys our commitment to the application of technology in order to create a more focused and efficient experience for our clients," said Richard Plotka, CEO of Appatura. "DocuBuilder will continue to be our premier offering, together with the technology and business philosophy which have made DocuBuilder so successful." He continued, "the engine behind DocuBuilder is a powerful offering in and of itself and will facilitate growth beyond Mutual Funds."

Since mid-2014, Appatura has expanded beyond its service offering around Data Communiqué's DocuBuilder, and has developed new technologies and features such as; a revamped interface to offer a better User Experience, integration of various API's that will facilitate the input and output of data, plugins to MS Office to enable bi-directional access and updating of content, as well as an ontology that when coupled with its elastic search capabilities will allow clients to surround content with deep meaning allowing for faster lights out repurposing. "We are excited about where we are going and what we can do for our clients," said John Closson, Chief Strategy Officer. "We are committed to listening to our clients and delivering game changing solutions. The rebrand is an outward sign of the excitement we have in-house about what we are doing and where we are going."  

Appatura, a subsidiary of Havas Worldwide (HAV:FP), is a Smart Content Solutions and  Automated Publishing and Distribution provider based in Ridgefield Park, NJ. They have been focused on delivering technology-driven service solutions to the Mutual Fund and other industries for over 30 years.  By offering smart component content management and dynamic distribution in PDF, HTML, XML, XBRL, MSOffice, and other formats simultaneously and in real-time, they have helped change the way clients manage their content and create and deliver their marketing and compliance materials in the United States, Europe and Asia.

SOURCE Appatura