Databook Q1 2014: Social Media Advertising Spend in the US

News provided by

Jul 17, 2014, 02:43 ET

NEW YORK, July 17, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Databook Q1 2014: Social Media Advertising Spend in the US

http://www.reportlinker.com/p02224678/Databook-Q1-2014-Social-Media-Advertising-Spend-in-the-US.html

Social media advertising spend in the US stood at US$6.2 billion by end of 2013, accounting for 13.9% of online advertising. During 2009-2013, social media advertising in the country has increased at a CAGR of 40.2%. This growth is expected to continue in 2014 with brands expected to spend US$8.2 billion, representing an increase of 31.3% over 2013. Over the forecast period (2014-2018), Socintel360 expects social media ad spend to grow at a CAGR of 24.1% to reach US$19.4 billion in 2018, accounting for 23.9% of the online advertising spend.

Reasons to buy

This report answers the following key questions:

• How is social media advertising spending expected to grow over the next five years?

• How much is being spent on social media advertising by industry?

• How is social media marketing budget being allocated and utilized?

• Which marketing objectives are driving the advertising spend on social media?

• Which advertising formats are gaining popularity on social media to target consumers?

• Which social media sites are gaining / losing market share?

• How is social media mobile advertising spending expected to grow over the next five years?

Scope

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

• Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

• Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

• Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

• Format Split: This report provides break down by the following formats:
Display Ad Spend
Video Ad Spend
Each of the format segments above is broken down further into channel – desktop and mobile.

• Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education

• Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch

?
• By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend

• By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2009-2013).

• Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend
1 About this Report
1.1 About Socintel360
1.2 Summary
1.1 Scope
1.3 Methodology
1.4 Definitions
1.5 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 US Online Advertising Spend
2.1.1 Benchmarking US with Other Key Markets
2.2 US Social Media Advertising Spend
2.2.1 Benchmarking US with Other Key Markets
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 US Social Media Advertising Spend by Marketing Objective
5.1 Snapshot of Marketing Objectives
5.2 Ad Spend by Marketing Objectives
5.2.1 Branding
5.2.2 Sales
5.2.3 Lead Generation/ Increase Traffic
5.2.4 Product Launch
6 US Social Media Advertising Spend by Channels and Formats
6.1 Online Channel Dynamics – Overall
6.1.1 Benchmarking US with Other Key Markets
6.2 Online Channel Dynamics – Mobile
6.2.1 Benchmarking US with Other Key Markets
6.3 Online Channel Dynamics – Desktop
6.3.1 Benchmarking US with Other Key Markets
6.4 Social Media Channel Dynamics – Overall
6.4.1 US Social Media Channel Dynamics – Overall
6.4.2 Benchmarking US with Other Key Markets
6.5 Social Media Channel Dynamics – Mobile
6.5.1 US Social Media Mobile Display Ad Spend
6.5.2 US Social Media Mobile Video Ad Spend
6.5.3 Benchmarking US with Other Key Markets
6.6 Social Media Channel Dynamics – Desktop
6.6.1 US Social Media Desktop Display Ad Spend
6.6.2 US Social Media Desktop Video Ad Spend
7 US Social Media Advertising Spend by Industry
7.1 Snapshot of Key Verticals
7.2 Food & Beverages Social Media Ad Spend
7.2.1 Snapshot, 2009-2018
7.2.2 Analysis by Marketing Objective
7.2.3 Analysis by Channel Spend – Desktop vs. Mobile
7.3 Health & Beauty Social Media Ad Spend
7.3.1 Snapshot, 2009-2018
7.3.2 Analysis by Marketing Objective
7.3.3 Analysis by Channel Spend – Desktop vs. Mobile
7.4 Computer Product & Service Social Media Ad Spend
7.4.1 Snapshot, 2009-2018
7.4.2 Analysis by Marketing Objective
7.4.3 Analysis by Channel Spend – Desktop vs. Mobile
7.5 Leisure Travel & Tourism Social Media Ad Spend
7.5.1 Snapshot, 2009-2018
7.5.2 Analysis by Marketing Objective
7.5.3 Analysis by Channel Spend – Desktop vs. Mobile
7.6 Financial Services Social Media Ad Spend
7.6.1 Snapshot, 2009-2018
7.6.2 Analysis by Marketing Objective
7.6.3 Analysis by Channel Spend – Desktop vs. Mobile
7.7 Automotive Social Media Ad Spend
7.7.1 Snapshot, 2009-2018
7.7.2 Analysis by Marketing Objective
7.7.3 Analysis by Channel Spend – Desktop vs. Mobile
7.8 Media Social Media Ad Spend
7.8.1 Snapshot, 2009-2018
7.8.2 Analysis by Marketing Objective
7.8.3 Analysis by Channel Spend – Desktop vs. Mobile
7.9 Entertainment Social Media Ad Spend
7.9.1 Snapshot, 2009-2018
7.9.2 Analysis by Marketing Objective
7.9.3 Analysis by Channel Spend – Desktop vs. Mobile
7.1 Telecom Social Media Ad Spend
7.10.1 Snapshot, 2009-2018
7.10.2 Analysis by Marketing Objective
7.10.3 Analysis by Channel Spend – Desktop vs. Mobile
7.11 Retail Social Media Ad Spend
7.11.1 Snapshot, 2009-2018
7.11.2 Analysis by Marketing Objective
7.11.3 Analysis by Channel Spend – Desktop vs. Mobile
7.12 Pharmaceutical & Healthcare Social Media Ad Spend
7.12.1 Snapshot, 2009-2018
7.12.2 Analysis by Marketing Objective
7.12.3 Analysis by Channel Spend – Desktop vs. Mobile
7.13 Public Sector Social Media Ad Spend
7.13.1 Snapshot, 2009-2018
7.13.2 Analysis by Marketing Objective
7.13.3 Analysis by Channel Spend – Desktop vs. Mobile
7.14 Real Estate Social Media Ad Spend
7.14.1 Snapshot, 2009-2018
7.14.2 Analysis by Marketing Objective
7.14.3 Analysis by Channel Spend – Desktop vs. Mobile
7.15 Education Social Media Ad Spend
7.15.1 Snapshot, 2009-2018
7.15.2 Analysis by Marketing Objective
7.15.3 Analysis by Channel Spend – Desktop vs. Mobile
8 US Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Social Networking Sites
9.1 Snapshot
9.2 Social Media Advertising Spend by Social Networking Sites
9.2.1 Myspace
9.2.2 Facebook
9.2.3 Twitter
9.2.4 LinkedIn
9.2.5 YouTube

List of Figures

Figure 1: Methodology Framework
Figure 2: US Online Advertising Spend & Growth Analysis (US$ Million), 2009-2018
Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2013
Figure 4: US Social Media Advertising Spend & Growth Analysis (US$ Million), 2009-2018
Figure 5: Global Snapshot - Social Media Advertising Spend & Growth Dynamics of Major Markets (%), 2013
Figure 6: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2009–2018
Figure 7: US Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2009-2018
Figure 8: US Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2014
Figure 9: US Social Media Mobile Marketing as % of Social Media Marketing (%), 2014
Figure 10: US Social Media Marketing Budget Growth Rate (%), 2014 – 2018
Figure 11: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 12: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 13: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2009-2018
Figure 14: US Population Analysis (%), 2013
Figure 15: US Inflation Trends (%), 2009-2018
Figure 16: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2009-2018
Figure 17: US Business Confidence Trend, 2009-2013
Figure 18: US Number of Online & Mobile Buyers (Million), 2009-2018
Figure 19: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2009-2018
Figure 20: US Number of Video Viewers - Online vs. Mobile (Million), 2009-2018
Figure 21: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2009-2018
Figure 22: US Mobile Internet User Analysis (Million), 2009-2018
Figure 23: US Number of Internet and Social Media Users (Million), 2009-2018
Figure 24: US Number of Fixed Broadband Households & Subscriptions (Million), 2009-2018
Figure 25: US Number of Mobile and Smartphone Users(Million), 2009-2018
Figure 26: US Number of e-reader and i-Pad Users Analysis (Million), 2009-2018
Figure 27: US Number of Facebook & Twitter Users Analysis (Million), 2009-2018
Figure 28: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2009-2018
Figure 29: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2009-2018
Figure 30: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2009-2018
Figure 31: US Online Spending per Internet User (US$), 2009-2018
Figure 32: US Social Media Spending per - Internet User vs. Social Media User (US$), 2009-2018
Figure 33: US Social Media Mobile Spending per Social Media User (US$), 2009-2018
Figure 34: US Social Media Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2013
Figure 35: US Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2013 vs. 2018
Figure 36: US Social Media Advertising Spend on Branding (US$ Million), 2009-2018
Figure 37: US Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2013
Figure 38: US Social Media Advertising Spend on Sales (US$ Million), 2009-2018
Figure 39: US Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2013
Figure 40: US Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2009-2018
Figure 41: US Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2013
Figure 42: US Social Media Advertising Spend on Product Launch (US$ Million), 2009-2018
Figure 43: US Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2013
Figure 44: US Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2013 vs. 2018
Figure 45: Online Advertising Spend by Channelsfor Key Markets (%), 2013
Figure 46: US Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2009-2018
Figure 47: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2013
Figure 48: US Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2009-2018
Figure 49: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2013
Figure 50: US Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2013 vs. 2018
Figure 51: Social Media Advertising Spend by Channels for Key Markets (%), 2013
Figure 52: US Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2009-2018
Figure 53: US Social Media Mobile Advertising Spend by Mobile Formats (%), 2013 vs. 2018
Figure 54: US Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2009-2018
Figure 55: US Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2009-2018
Figure 56: US Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2013
Figure 57: Global Snapshot - Social Media Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2013
Figure 58: US Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2009-2018
Figure 59: US Social Media Desktop Advertising Spend by Desktop Formats (%), 2013 vs. 2018
Figure 60: US Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2009-2018
Figure 61: US Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2009-2018
Figure 62: US Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2013
Figure 63: US Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2013
Figure 64: US Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2009-2018
Figure 65: US Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2013 vs. 2018
Figure 66: US Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2013 vs. 2018
Figure 67: US Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2009-2018
Figure 68: US Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2013 vs. 2018
Figure 69: US Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2013 vs. 2018
Figure 70: US Computer Product & Service Brands' Advertising Spend on Social Media (US$ Million), 2009-2018
Figure 71: US Computer Product & Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2013 vs. 2018
Figure 72: US Computer Product & Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2013 vs. 2018
Figure 73: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2009-2018
Figure 74: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2013 vs. 2018
Figure 75: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2013 vs. 2018
Figure 76: US Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2009-2018
Figure 77: US Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2013 vs. 2018
Figure 78: US Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2013 vs. 2018
Figure 79: US Automotive Brands' Advertising Spend on Social Media (US$ Million), 2009-2018
Figure 80: US Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2013 vs. 2018
Figure 81: US Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2013 vs. 2018
Figure 82: US Media Brands' Advertising Spend on Social Media (US$ Million), 2009-2018
Figure 83: US Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2013 vs. 2018
Figure 84: US Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2013 vs. 2018
Figure 85: US Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2009-2018
Figure 86: US Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2013 vs. 2018
Figure 87: US Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2013 vs. 2018
Figure 88: US Telecom Brands' Advertising Spend on Social Media (US$ Million), 2009-2018
Figure 89: US Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2013 vs. 2018
Figure 90: US Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2013 vs. 2018
Figure 91: US Retail Brands' Advertising Spend on Social Media (US$ Million), 2009-2018
Figure 92: US Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2013 vs. 2018
Figure 93: US Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2013 vs. 2018
Figure 94: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2009-2018
Figure 95: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2013 vs. 2018
Figure 96: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2013 vs. 2018
Figure 97: US Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2009-2018
Figure 98: US Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2013 vs. 2018
Figure 99: US Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2013 vs. 2018
Figure 100: US Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2009-2018
Figure 101: US Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2013 vs. 2018
Figure 102: US Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2013 vs. 2018
Figure 103: US Education Brands' Advertising Spend on Social Media (US$ Million), 2009-2018
Figure 104: US Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2013 vs. 2018
Figure 105: US Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2013 vs. 2018
Figure 106: Global Snapshot - Social Media Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2013
Figure 107: Global Social Media Gaming Advertising Spend Snapshot - Breakdown by Gaming Categories (%), 2013 vs. 2018
Figure 108: US Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2009-2018
Figure 109: US Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2013
Figure 110: US Social Media Gaming Advertising Spend by Gaming Categories (%), 2013 vs. 2018
Figure 111: US Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2009-2018
Figure 112: US Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2009-2018
Figure 113: US Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2009-2018
Figure 114: US Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2009-2018
Figure 115: US Social Media Advertising Spend by Social Networking Sites (%), 2013
Figure 116: US Social Media Advertising Spend on Myspace Social Networking Site (US$ Million), 2009-2013
Figure 117: US Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2009-2013
Figure 118: US Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2009-2013
Figure 119: US Social Media Advertising Spend on LinkedIn Social Networking Site (US$ Million), 2009-2013
Figure 120: US Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2009-2013