LONDON, Oct. 22, 2014 /PRNewswire/ -- This report answers the following key questions:
• How is online and mobile advertising expected to grow over the next five years?
• How much is being spent on online advertising by industry?
• How is online marketing budget being allocated and utilized?
• Which marketing objectives are driving the online advertising spend?
• Which online advertising formats are gaining popularity to target consumers?
• Which online sites are gaining / losing market share?
This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -
• Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
• Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
• Format Split: This report provides break down by the following formats:
Search Ad Spend
Display Ad Spend
Sponsorship Ad Spend
Classified Ad Spend
Email Ad Spend
Video Ad Spend
• Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Pharmaceutical & Healthcare
• Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
Lead Generation/Increase Traffic
• By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend
• By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2009-2013).
• Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
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