Datameer 4.0 Innovates Hadoop Big Data Analytics Workflow With Instant Visual Insights

Hadoop Analytics Pioneer Significantly Shortens Time to Insight With New Visual "Flip Side" View to Spreadsheets

Mar 26, 2014, 09:00 ET from Datameer

SAN MATEO, Calif., March 26, 2014 /PRNewswire/ -- Hadoop big data analytics pioneer Datameer today introduced Datameer 4.0 and the first end-to-end big data analytics workflow that allows for visual insights at every step of analysis. With Datameer's new "flip side" view to its spreadsheet interface, users can get instant visual feedback at any point in the big data analytics process. This allows them to check initial results and adjust appropriately as they go, further shortening the time to insight and freeing up time for teams to tackle bigger challenges.

Today, data specialists have to conduct a lot of guesswork before reaching a visualization to prove their hypothesis. As data complexity and the number of raw data sources increases, the problem is magnified. Every time data is enriched or transformed, potential new data quality issues arise, and are unseen until the last step of visualization.

The new Datameer 4.0 workflow consists of a visual profile of the data after every step of the process, including integration, enrichment, transformation and advanced analytics.

"We are consistently pushing the envelope to make big data analysts as productive as possible, and studies show the fastest way to digest information is visually," said Stefan Groschupf, CEO of Datameer. "With Datameer 4.0, analysts no longer need to wait until the final visualization to gain insights from their data. This new paradigm means companies will realize meaningful ROI on their big data analytics projects faster than ever before."

Visual At Every Step of Analysis
Datameer 4.0 allows analysts to simply "flip" any spreadsheet to instantly see a visual profile of the data. This visual representation helps analysts understand the shape and quality of their data immediately after each ingest, join or transformation. This includes instant presentation of the data type, count, max, min, uniqueness, mean and average. Acting as visual checkpoints, the "flip side" view ultimately streamlines the big data analytics workflow and ensures users are confident at every step of their analysis.

"At MachineZone, our team relies on Datameer's big data analytics to help analyze and then iteratively optimize our products to ensure the best gaming experience possible for our customers," said Alicia Gutierrez, Business Intelligence Analyst at MachineZone, a free-to-play mobile social game company. "With Datameer 4.0's new workflow, we'll not only be able to perform our analyses faster, but we'll also be able to free up resources to tackle new big data use cases. This will help us discover new ways to improve our products and keep our gamers happy and engaged."

Interactive Data Mining With Smart(er) Analytics
With Datameer's optional Smart Analytics module for business analysts, users can also "flip" the spreadsheet to see an interactive visualization of the results from any advanced analytics. These visualizations are powered by Datameer's proprietary drag-and-drop Decision Tree, Clustering, Column Dependencies and Recommendation Engine algorithms, which help users quickly identify patterns and relationships in their data without the help of a data scientist. Unlike other advanced analytics or data mining tools, Datameer's ability to instantly visualize the results means users are empowered to understand the "why" and not just the "what."

Learn More
Datameer 4.0 will be available in Q2 2014. Anyone interested in learning more can watch the Datameer 4.0 introductory video and register for the upcoming Datameer 4.0 demo webinar, which will be held Thursday, April 24th at 11 a.m. PT/ 2 p.m. ET.

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About Datameer
Datameer is the only self-service and schema-free Big Data analytics application for Hadoop that ensures the fastest time to discovering insights in any data. A no-ETL solution, anyone can use Datameer's wizard-based data integration, iterative point-and-click analytics, and drag-and-drop visualizations to find the insights that matter to drive their business forward. Founded by Hadoop veterans in 2009, Datameer scales from a laptop to thousands of nodes and is available for all major Hadoop distributions. Datameer is based in San Mateo, Calif.

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