TAMPA, Fla., Feb. 8, 2016 /PRNewswire/ -- DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, has published a new white paper, Real Time at the Right Time: Driving Real-Time Connections with Offline and Online Data, that shows marketers how to maximize ROI by targeting the right consumers with multi-channel engagement strategies.
"In today's world of bigger and faster data, marketers believe that a real-time and instantaneous interaction with consumers is the answer to all marketing situations," said Anders Ekman, President of DataMentors. "This purely real time mode of thought has shifted into that of right time marketing, a strategy which blends real-time data insights with a consumer's offline and online identities to drive the most optimally timed contact."
In Real Time at the Right Time: Driving Real-Time Connections with Offline and Online Data, DataMentors explains the principles behind using an integrated suite of data products, marketing technologies, and analytics to deliver the right person, at the right moment, and through the right channel. Key take-aways include how to:
- Target the right consumers by blending 1st party data with rich 3rd party data assets for finely tuned audience identification.
- Identify and track both offline and online consumer behaviors indicating purchase intent for targeted messaging through the right mix of multi-channel engagement.
- Utilize real-time mobile and social insight with offline identity data to disrupt and influence decision making at key moments of purchase intent.
"As a leader in Data-as-Service (DaaS), DataMentors is at the forefront of Right Time Marketing," said Bob Orf, CEO of DataMentors. "We are pioneering ways to match offline and online data sets to drive right-time and meaningful connections with today's consumers."
To learn more about how you can optimize your customer acquisition and growth strategies with Right Time Marketing, read Real Time at the Right Time: Driving Real-Time Connections with Offline and Online Data at: www.righttimemarketer.com.
DataMentors is the industry's leading provider of Data-as-a-Service (DaaS) and Right Time Marketing. Our comprehensive data solutions combine an integrated suite of data products, marketing technologies, and analytics to deliver: The Right Person, at the Right Moment, through the Right Channel. This makes us the Right Answer for clients seeking to grow, acquire, and retain their most profitable customers with cross-channel marketing strategies. We help companies leverage the modern data ecosystem and real-time data analytics to create a customized "always on" dataset of consumers where purchase is imminent. Recognized by Gartner for data quality for the past nine years, we provide the most powerful marketing data and technology services in the industry.
SOURCE DataMentors, LLC