BELLEVUE, Wash., June 23, 2011 /PRNewswire/ -- DataSphere Technologies (datasphere.com) a provider of hyper-local web technology and sales solutions for media companies, will use Neighborhood Boundary data from Maponics to enhance the next version of its local events calendar product.
DataSphere's event calendar features a rich selection of events targeted at the community level, local contextual businesses and coupons, and rich multimedia content including photos and videos. Now, with the added value of Maponics neighborhood data it will be even easier for consumers, station managers and event promoters to connect with the hyper-local audience that matters most.
Because Maponics provides neighborhood polygons with multiple levels of neighborhood hierarchy (neighborhoods, sub-neighborhoods, macro-neighborhoods), plus additional city and county based map layers, DataSphere can use it to improve the relevance of search results.
"The next version of our event calendar, already one of the most compelling and fully featured options in the marketplace, will offer significant improvements in search, browse and discoverability due to the rich metadata that the Maponics data provides," said Peter Brussard, Director of Product Management at DataSphere Technologies.
Maponics specializes in location-based data and information for businesses, including school, neighborhood, carrier route and ZIP Code boundary data. Local search, real estate, mobile, social media and marketing firms rely on Maponics to power ultra-local interactive search, mapping, and ad targeting platforms, including Google®, Twitter®, Trulia®, Citysearch®, Yellow Book USA®, infoUSA® , D&B, AccuData®, Zvents®, HelloMetro, Loopt®, Monster.com®, Zillow®, Lowe's® and many others. The Maponics Online Store, powered by Maponics data, is where the USPS.com refers its business customers for postal maps. The company is located in Vermont. Additional information can be found at www.maponics.com.
DataSphere Technologies, Inc. (www.DataSphere.com) is the leading web technology and hyperlocal ad sales company focused on generating online profits for media companies covering almost 40% of the US population, including Gannett, Raycom Media, LocalTV LLC, Fisher Communications and Hubbard Broadcasting. DataSphere offers a range of turnkey solutions to rapidly improve website monetization and visitor experience with minimal investment of time and money. DataSphere's solutions also incorporate broadcast TV content and process knowledge provided by its strategic partner Fisher Communications. The company is headquartered in Bellevue, Washington, USA and led by a team of Internet veterans with backgrounds from Amazon.com, IMDb, Microsoft, RealNetworks and AltaVista.
SOURCE DataSphere Technologies