DataX Appoints Zhou Vice President of Analytics

LAS VEGAS, March 6, 2012 /PRNewswire/ -- Today, DataX [www.DataXLtd.com], the industry-leading real-time credit reporting agency and data verification provider, welcomes Joseph Zhou to the company as Vice President of Analytics. Zhou will improve portfolio performance and profitability for the company's clients by spearheading advanced statistical modeling techniques that mitigate risk and optimize the underwriting process.

"DataX continues to strategically evolve within the consumer financial market, bringing our clients the most advanced analytical and technically-driven solutions possible," said Nanette Leonard, Executive Vice President at DataX. "Joseph's vast experience in both the finance and data industries will add an incredible lift to DataX's services. He has a great understanding of consumer financial data and knows how to best leverage information to better serve our lending partners."

Zhou has a robust background managing and developing analytical programs to help companies better target their core audience and maintain valuable customer relationships. Specifically, his experience developing programs that identify fraudulent data will help DataX's clients minimize credit risk and limit unexpected financial losses.

"I'm thrilled to be added to DataX's notable roster of industry's leaders," said Joseph Zhou, Vice President of Analytics. "Joining this team aligns with my professional vision—to continually push the industry forward by helping to shape its best practices."

Before joining the DataX team, Zhou was the Vice President of Marketing Analytics at M&T Bank, where he led a team of business and statistical analysts who provided marketing analytics for all departments within the organization. Prior, he was Vice President of Analytics and Modeling at Citigroup.  

Zhou received his doctorate in Demography/Applied Statistics and master's degree in Sociology from Brown University, as well as a bachelor of arts in English from Hebei University.

DataX will be speaking on the panel "The Latest in Consumer and Product Trends" at the annual CFSA (Community Financial Services Association of America) conference on March 7-9, 2012 (www.cfsaa.com). This session will take a closer look into middle-market consumers and what you can do to be prepared for this new growing consumer base.  This session will focus on the expansion of the middle-market consumer, how to recognize them, what mix of consumers do we expect to see in the future and discuss how to make them profitable. The company will be exhibiting at the conference at booth number 502.    

About DataX, Ltd.

DataX, Ltd., a Selling Source, LLC company, specializes in developing industry leading risk analytics focused on positive decisioning. With the most advanced Credit Reporting bureau in the market, the DataX approach to fraud and risk management solutions goes beyond any other.  Armed with this data intelligence, lenders can boost profitability through smarter decisions. For more information, visit www.DataXLtd.com.

About Selling Source, LLC

Selling Source, one of the largest privately-held digital marketing companies in the United States, provides customer acquisition and data services. The company operates proprietary, scalable technology platforms to cost effectively deliver a substantial volume of precisely targeted, real-time sales leads while maximizing return on investment for advertisers and publishers. Continually expanding its broad online reach via an array of diverse branded web properties, as well as through external partner relationships, the company attracted over 550 million visitors to its branded web properties in 2010. Selling Source has a strong, varied client base and specializes in two key verticals: Consumer Specialty Finance and Performance-based Marketing.

London Bay Capital, a private equity firm based in San Francisco, acquired a controlling interest in Selling Source in December 2007. For more information, please visit www.SellingSource.com.

SOURCE DataX, Ltd.