David Hoodis and Danny Westheimer Join Freshub Advisory Board

TEL AVIV, Israel, January 18, 2016 /PRNewswire/ --

Smart Kitchen Commerce company Freshub today announced that renowned retail technology veterans David Hoodis and Danny Westheimer have agreed to assume active roles on the company's Advisory Board. This coincides with the company's 2016 plans to aggressively expand its presence into key retail brands, and become a significant player in the emerging IoT and Smart Kitchen domains.

David Hoodis, a former Wal-Mart, Modell's Sporting Goods and NCR executive, is a recognized expert in retail innovation and workforce efficiency. David, who currently serves as President of IRI Retail, has more than 22 years of experience working with hundreds of retailers across the globe, and brings with him a wealth of retail knowledge and best practices.

NCR Chairman's Award Winner Danny Westheimer is a highly respected and influential figure in the retail technology industry. With more than 28 years of experience with NCR, Fujitsu and Retalix, Danny brings vast expertise and deep domain proficiency, with a rich track record of close strategic collaboration with a range of key retail brands.

"I have tremendous respect for Freshub's innovative approach," says David Hoodis. "I believe it is a real pioneer in the space of Retail IoT and am excited to be joining its Board of Advisors".
"This is a truly exciting venture," adds Danny Westheimer. "I'm very enthusiastic to be joining the company's Board, and to actively be involved in connecting the Smart Home with retail".

"We are thrilled to have two such prominent leaders of the retail technology industry join our ranks," says Freshub CEO Iri Zohar. "The leadership skills and professional expertise these industry superstars bring will serve Freshub well, as we expand our unique solution to meet the rapidly growing need to connect the Smart Kitchen to retail stores. Both David and Danny possess valuable entrepreneurial perspective that is sure to significantly strengthen our relations with the retail community".

About Freshub 

Freshub is a leading Smart Kitchen Commerce technology provider, systems integrator and business advisor, bringing grocery retailers and appliance manufacturers together to make the smart kitchen a reality. We offer consumers direct access to their supermarkets, to easily add items to the online shopping carts, generate shopping lists or clip digital coupons - via voice commands, or by simply waving grocery items in front of the kitchen connected appliances such as refrigerators, microwaves, countertop music players and smart bins.

For more info, please contact:
Ruthie Weitz-Leopold
VP Marketing
Freshub
http://www.freshub.com
E: [email protected]
T: +972-54-4499-054

Uriah Av-Ron
PR for Freshub
E: [email protected]
T: +1-(646) 755-6120

SOURCE Freshub