David Loren Corporation Announces David Loren Home Collection

BEVERLY HILLS, Calif., March 9 /PRNewswire-FirstCall/ -- David Loren Corporation (Pink Sheets: DLCR) is pleased to announce the launch of its new David Loren Home Collection, a collection of high quality bed and bath linens, expertly crafted furniture, fabrics, lighting, mirrors, floor coverings and decorative accessories.

The new line will be manufactured exclusively in American factories known for their craftsmanship.

"The David Loren Home Collection is an exciting opportunity to extend the reach of our David Loren brand beyond apparel into a complete lifestyle brand. This new division will enable us to offer our customers and retailers the opportunity to experience our vision of the home as a haven of comfort, beauty and renewal. We're also looking forward to a terrific business relationship with our American manufacturers and the opportunity to support the 'made in and for America' concept which is so important in the current economic environment," said David Loren, President and Chief Executive Officer of David Loren Corporation.

Leading the David Loren Home Division as its Divisional Executive Vice President will be seasoned furniture executive Barry Baker who comes to DLCR from Room Choices where he recently completed a $ 3.6 million contract for Camana Bay Terrace using manufacturing resources from his American Made Furniture Direct USA consortium.  

"I feel blessed to begin this journey with the new David Loren Home Collection, a collection of American-made products with the highest quality craftsmanship at competitive prices," said Baker.  "The concept of using our greatest American assets - the American worker and American knowhow - to make our products is a cause that is close to my heart."

"Barry is an amazingly talented merchant with a strong commitment to our vision for the David Loren brand.  We're thrilled that he's joining our David Loren family, bringing not only his experience and strong industry relationships but his passion, creative spirit and leadership skills to make the David Loren Home Collection a success," commented David Loren.  

About David Loren Corporation  

Founded in 2006 by apparel industry executive David Loren, David Loren Corporation (www.davidlorencorporation.com) is engaged in the design, production and wholesale merchandising of quality women's and men's apparel to major department stores, mass merchants, specialty chains and direct-to-consumer merchants.  Headquartered in Los Angeles, California, the Company designs and produces private label product and five distinct product lines that include David Loren Collection, David Loren Dress, David Loren Beverly Hills, David Loren Studio and David Loren Homme for men.  Each brand is differentiated by its own distinctive styling, pricing strategy, distribution channel, and target consumer. The Company contracts for the manufacture of its product lines through both foreign and domestic manufacturers.

Certain statements contained herein, including without limitation, statements addressing the beliefs, plans, objectives, estimates or expectations of the Company or future results or events constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. Such forward-looking statements involve known or unknown risks, including, but not limited to, general economic and business conditions, the effect of government regulation, competition, conditions in the specialty retail industry and other material risks. There can be no assurance that the actual future results, performance, or achievements expressed or implied by such forward-looking statements will occur. The Company does not undertake to publicly update or revise its forward-looking statements even if experience or future changes make it clear that projected results expressed or implied in such statements will not be realized.

SOURCE David Loren Corporation