David Loren Corporation Names Walter Johnson Executive Vice President, Sales & Marketing

BEVERLY HILLS, Calif., Feb. 10 /PRNewswire-FirstCall/ -- Tapping a proven retail sales executive, David Loren Corporation (Pink Sheets: DLCR) today announced that Walter Johnson, 49, has joined the Company as its Executive Vice President, Sales and Marketing.  In this role, Johnson will spearhead the Company's strategy to expand both its merchant and product base. Mr. Johnson will report to David Loren, President and Chief Executive Officer of David Loren Corporation.

David Loren commented, "I am delighted that Walter Johnson is joining our Company as Executive Vice President of Sales and Marketing. Mr. Johnson has over 25 years of direct sales management experience with a track record of establishing strong customer relationships and cultivating new business opportunities in the apparel as well as other brand expansion sales venues.  With Walter stepping into the EVP Sales position, we have an astute, energetic leader with merchant relationships that we believe will complement DLC's current customer base as we continue to strengthen and expand our business," said President and Chief Executive Officer of David Loren Corporation.

Walter Johnson joins DLC from his own private label apparel business where he generated annual sales of over $75 million with large mass merchant customers.  Mr. Johnson has extensive sales and marketing experience across the retail and consumer products industries.  In his earlier career Johnson was responsible for building a large wholesale division for BUM Equipment totaling $150 million annual sales volume. Mr. Johnson is also the co-founder of Peacock Capital Management, LLC, an independent consulting firm servicing high net worth individuals and institutional clients, and was a Financial Advisor at both Prudential Securities and Paine Webber Incorporated where he was responsible for over $100 million in privately managed accounts and corporate retirement plans.

Walter Johnson, DLC's incoming Executive Vice President, Sales & Marketing, commented, "I am excited to be joining David Loren Corporation, a Company that is dedicated to providing quality, trend-right fashion at an unbeatable value to the retail consumer.  I look forward to working with a designer of David's caliber, and am impressed by the growth potential of the business and the quality of its people. I am very much looking forward to being part of DLC and contributing to its next level of growth."

About David Loren Corporation  

Founded in 2006 by apparel industry executive David Loren, David Loren Corporation (www.davidlorencorporation.com) is engaged in the design, production and wholesale merchandising of quality 'Moderate to Better - price point' women's apparel to major department stores, mass merchants, specialty chains and direct-to-consumer merchants.  Headquartered in Los Angeles, California, the Company designs and produces private label product and four distinct product lines that include David Loren Collection, David Loren Dress, David Loren Beverly Hills, and David Loren Studio.  Each brand is differentiated by its own distinctive styling, pricing strategy, distribution channel, and target consumer. The Company contracts for the manufacture of its product lines through a worldwide network of quality manufacturers.

Certain statements contained herein, including without limitation, statements addressing the beliefs, plans, objectives, estimates or expectations of the Company or future results or events constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. Such forward-looking statements involve known or unknown risks, including, but not limited to, general economic and business conditions, the effect of government regulation, competition, conditions in the specialty retail industry and other material risks. There can be no assurance that the actual future results, performance, or achievements expressed or implied by such forward-looking statements will occur. The Company does not undertake to publicly update or revise its forward-looking statements even if experience or future changes make it clear that projected results expressed or implied in such statements will not be realized.

SOURCE David Loren Corporation