David Palfenier is the New CEO of Seara
Former President of Consumer Foods International, ConAgra Foods, will replace Mayr Bonassi as the head of Seara
SAO PAULO, Jan. 30, 2012 /PRNewswire/ -- Marfrig Alimentos S.A. (BM&FBOVESPA: MRFG3, Level 1 ADR: MRTTY) hereby announces to its shareholders and the market in general that, after 38 years dedicated to the development of the poultry and pork industry in Brazil, five of them as head of the Poultry, Pork and Industrialized Products operations at the Marfrig Group in Brazil, Mayr Bonassi, 62, CEO of Seara Alimentos, has announced that he will retire at the end of 2012. In the meantime, Mayr will hand over the reins to his successor and serve as a member of the company's Advisory Committee. Mayr joined Marfrig Group to implement the poultry and pork business and led the integration of the companies and assets that now make up Seara, one of Brazil's largest food producers and exporters. During his tenure, Seara modernized and optimized its industrial facilities, improved and developed new and innovative product lines, besides gaining market share and international recognition.
David Alan Palfenier, 55, who has been President of ConAgra Foods' Consumer Foods Snacks and International business since April 2010, will replace Mayr Bonassi as the head of Seara as of February. David joined ConAgra in 2004 as senior vice president of marketing and subsequently was President of several business units, including Frozen Foods, Grocery Products, Refrigerated and Specialty Brands, and finally Snacks, covering brands and concept products in the United States and International. Before joining ConAgra Foods, he worked for thirteen years at PepsiCo, including as President of the company's Brazil operations, following eight years at P&G. He holds a bachelor's degree in business administration with major in marketing from the Eastern Washington University.
"With his talent and experience in processed and value-added products, David Palfenier will lead Seara to a new phase in its development strategy, grounded on sustainable growth in Brazil and international markets. He will continue the excellent job done by Mayr Bonassi and his team during the creation and structuring of Seara," said Marcos Antonio Molina dos Santos, CEO and Chairman of the Marfrig Group.
About Seara
Founded in 1956 and acquired by the Marfrig Group in 2010, Seara is one of the world's largest producers and exporters of poultry and pork products. Its vast and diversified portfolio of full-fledged and tasty lines of products includes ready-to-eat frozen dishes, pizzas, lasagnas, hamburgers, frankfurters, sausages, bologna, salami, as well as special pork, poultry and beef cuts. With more than 35,000 employees, 5,000 integrated producers and 20 industrial units in Brazil, Seara is present all across Brazil and exports to over 100 countries. The Seara brand was selected by Marfrig to be the Group's global brand. Seara, which is the sponsor of the Santos soccer club, the Brazilian soccer team, the 2010 America Cup and the 2014 FIFA World Cup, has strong ties with the world's most admired sport and its products are truly admired by consumers who seek healthier, tastier and easy-to-prepare products. Visit www.seara.com.br.
Ricardo Florence dos Santos
Chief of Corporate Strategy and Investor Relations Officer
Marfrig Alimentos S.A.
IR Contact:
Rua Chedid Jafet, 222 Bloco A - 1o. andar - Vila Olimpia - Sao Paulo - SP - CEP: 04551-065
Phone: (11) 3728-8600/8650
www.marfrig.com.br/ir e-mail: [email protected]
SOURCE Marfrig Alimentos S.A.; Seara Alimentos
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