Day Software Plugs in Demandbase's Real Time ID Technology to Enable Content Targeting to Business Web Visitors

Integration into Day's CQ5 Content Management Solution Allows Marketers to Deliver a Tailored Web Experience Based on Visitor's Company, Industry or Size

Oct 13, 2010, 15:25 ET from Demandbase, Inc.

SAN FRANCISCO, Oct. 13 /PRNewswire/ -- Demandbase, Inc., a technology company providing B2B marketing performance-improvement solutions, today announced a partnership with Day Software (SIX: DAYN, Pink Sheets: DYIHY), a leading provider of open, standards-based content management and content infrastructure software. By plugging in Demandbase's Real-Time ID Service, which provides B2B marketers the intelligence of knowing which company is about to visit their website pages, with Day's CQ5 solution, Day customers can serve up a customized web experience and content based on a wide range of attributes about the company visiting, including industry, revenue, number of employees, office location, and named account status. The simple plug-in enables CQ5 customers to make web experiences more relevant and engaging, significantly increasing site conversion rates and return on marketing efforts.

"B2B marketers have been forced to serve one-size-fits-all messages to every web visitor, and we applaud Day's commitment to shifting this paradigm," said Chris Golec, CEO of Demandbase. "As customer interactions shift to the web, the ability to change a web experience for a specific account, industry, or size of business enables the B2B web site to move beyond brochure-ware. The combination of Demandbases's Real Time ID with Day's CQ5 creates a powerful marketing vehicle to identify customers, create tailored and meaningful engagements and drive real revenue."

Customers using CQ5 require no additional software infrastructure to start delivering a customized web experience to business visitors. By taking an account-based view of their web traffic, Day clients can separate out high and low value prospects, increase engagement and conversion and immediately impact the ROI across all their B2B marketing programs.

"Demandbase's innovative B2B technology enables customers to take an account-based view of their website traffic so they can deliver a web experience that speaks to each company's individual requirements," said Kevin Cochrane, CMO, Day Software. "The Real-Time ID Service, combined with Day's CQ5 solution, helps companies deliver a more compelling experience to the customers that matter, and focus on their biggest revenue opportunities."

The real-time identification of key accounts is made possible by Demandbase's Business Resolution Platform, which uses proprietary algorithms that intelligently combine a database of 800 million IP addresses across North America and Europe, over 30 million business contacts, and information from  social networks critical for business including Facebook and LinkedIn.  This multi-tiered process ensures that target accounts are identified by Demandbase in a fraction of a second and appended with the most current information, fully standardized for CRM and marketing automation systems.  The cloud-based service has matched more than 1 billion visits in 2010 and currently identifies more than 100 million businesses every month without the use of cookies or tracking personal information.    

About Demandbase

Demandbase is a technology company that enables B2B marketers to improve marketing conversions and turn web traffic into sales. Delivered on demand, Demandbase's SaaS solutions leverage its proprietary Business Resolution Platform, combining real-time identification of the companies visiting a web site with a new breed of B2B web analytics, measurement, and integration tools to make every customer or prospect interaction more effective, and significantly increase conversion rates. Demandbase works as a standalone service or integrated with other sales and marketing technologies to give them new intelligence, enabling companies to align marketing and sales strategies and improve overall campaign performance. Founded in 2006 and in use at more than 1,000 companies, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems (Nasdaq: ADBE), Altos Ventures and Sigma Partners. For more information, visit

About Day Software

Day Software is the ECM pioneer that leading global enterprises rely on for their Web 2.0 content application and content infrastructure needs.  Day's Content Repository Extreme (CRX) is the industry's leading Java Content Repository (JCR) that provides unique virtualization services to consolidate legacy repositories and unique cloud computing services to lower IT operational costs.  Day's Communique CQ5 provides industry-leading Web Content Management, Digital Asset Management, and Social Collaboration in a single, unified suite and won the 2009 InfoWorld Technology of the Year Award for "Best Web CMS".

Day is an international company with headquarters in Basel, Switzerland and Boston, Massachusetts, traded since April 2000 on the SIX Swiss Exchange, and "Over the Counter" (OTC) as American Depositary Receipts (OTCQX:DYIHY).  Day's customers are worldwide leading global enterprises, including: Adobe, Audi, Volkswagen, Daimler, BMW, General Motors, Nissan, Williams Sonoma, John Lewis, Hyatt, Intercontinental Hotels Group, McDonalds, Newsweek, and MTV.

SOURCE Demandbase, Inc.