Daymon Worldwide Chosen By Top Chinese Retailer Good Home Supermarkets

STAMFORD, Conn., Aug. 15, 2013 /PRNewswire/ -- Global Private Brand and consumer interactions expert Daymon Worldwide announced today that China's Good Home Supermarkets has engaged the company's expert branding, sourcing and commercialization services to elevate their Private Brand program and marketplace position.

(Logo: http://photos.prnewswire.com/prnh/20130124/NE47822LOGO )

"As the leading global Private Brand and consumer interactions experts, we are constantly improving our business to empower our global retailer customers and supplier partners with superior services and insights that will help them to cut through the competitive clutter," said David Lopes, President and General Manager, International Private Brand Development.  "We are extremely proud to welcome Good Home Supermarkets to the Daymon family, and are looking forward to helping them create ownable, differentiated brands in their marketplace."

The partnership with China-based Good Home Supermarkets, located in the Xinjiang and Sichuan provinces, provides Daymon with its first entry point into the "heart" of China, while opening new supplier sources in Central and Western China. 

"As Daymon Worldwide continues to expand our customer base all around the world, we maintain our focus on delivering exceptional value that will have a positive impact on people's lives and provide ownable market differentiation for our customers," said Daymon Worldwide President and CEO Carla Cooper.  "Our new partners have entrusted us to take their business to the next level and meet the specific needs of their Chinese consumers, and that's just what we plan to do."

The Good Home team and their CEO are passionate about having Daymon on-board to assist them in developing a world class Private Brand program.  Daymon's team began work July 1, 2013.

Since its founding in 1970, Daymon Worldwide has been well-known as a world-class Private Brand pioneer, responsible for helping to build the reputation and quality of Private Brands as attractive, affordable product alternatives. 

Dedicated customer teams led by Carla Cooper and David Lopes continue to break ground for retailers around the globe, working locally alongside customer partners to collaborate in creating and managing successful, customized Private Brand programs.  Today, Daymon's expert services include branding and strategy, insights and measurement, global sourcing and shopper and consumer experience marketing.

About Daymon Worldwide:
Daymon Worldwide is the only full-service global Private Brand and consumer interactions expert.  We currently provide retail branding and sourcing expertise to more than 100 major retailers and 5,900 manufacturers in 49 countries.  Daymon teams work directly and collaboratively with the world's leading suppliers and retailers to create and market ownable, differentiated brands in the marketplace that deliver exceptional value and improve people's lives.  We currently handle more than 1,700 brands and approximately 165,000 SKUs globally. The company's expertise includes Private Brand development, branding and strategy, insights and measurement, global sourcing and shopper and consumer experience marketing.  Founded in 1970, today Daymon has 28,550 associates worldwide, with offices located across six continents.  For more information, please visit www.daymon.com.

About Good Home Supermarkets:
Founded in 1998, Good Home Supermarkets is a comprehensive private hypermarket retailer with 304 categories, mainly covering fresh food, non-staple food, daily grocery and home appliances, etc.  With the core values of "integrity, attentiveness, cooperation, aggressiveness and responsibility," plus the dedicated effort of more than 5,000 employees and sustained support from suppliers, Good Home Supermarkets has differentiated itself in brand image building, merchandise management and cost control. It owns a total of 12 outlets in China, nine in Xinjiang and three in Chengdu. In 2006, Good Home Supermarkets launched an ambitious start in Chengdu and by 2009, had become the largest supermarket chain-store in Xinjiang. For more information, please visit www.hjxcs.com.

Media contacts:
For Daymon Worldwide:
Carolyn Knott, PR Director
Daymon Worldwide
[email protected] 
P: 203-352-7859

SOURCE Daymon Worldwide