LOS ANGELES, May 17, 2012 /PRNewswire/ -- Josh Klaristenfeld, co-founder and executive Vice President of Dazadi Inc., is set to speak at the Internet Retailer Conference & Exhibition 2012 in Chicago on June 7. Klaristenfeld will be discussing the major changes that Dazadi Inc. made to its website last year and the challenges that came along with it, in his session titled "When – and how – do you redesign?"
In an effort to match the site to the company's slogan of "The Home of Awesome", Dazadi Inc. worked for four months on revamping their website in time for a November launch just before the holiday season, which proved to be very successful in all product categories such as air hockey accessories and ping pong tables. Klaristenfeld says the hardest part was satisfying the lists of all the stakeholders once the site decided to go ahead with the change. Since the initial launch of the new website in November, Dazadi Inc. has continued to add new and compelling content to its product descriptions online.
Klaristenfeld was asked to speak at the conference because of his integral role in the website redesign, as well as his extensive experience in the e-commerce industry.
Founded in May of 2002 by four brothers, Dazadi.com is a specialized online retailer of home recreational products. Dazadi.com sells over 10,000 unique items for the home including game room equipment (pool tables, air hockey tables, foosball tables), home gym equipment (treadmills, stair climber machines, elliptical trainers), patio furniture, toys and games, basketball hoops and other sporting goods. Dazadi.com constantly strives to live up to its tagline, "The Home of Awesome," by carrying only curated, hand picked, awesome products.
For more information on Dazadi please visit (www.dazadi.com), follow Dazadi on Twitter at (http://twitter.com/#!/dazadi) or on Facebook at (http://www.facebook.com/dazadi.com)
Contact: Elan Klaristenfeld, Co-Founder & EVP of Marketing. Tel. (818) 336-9450
Email: [email protected]
SOURCE Dazadi.com
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