Dazadi.com Hits Second Straight Record Month in Sales of Sporting Goods, Game Room Items and More

LOS ANGELES, Jan. 24, 2012 /PRNewswire/ -- December 2011 is the second straight record month for Dazadi.com. Dazadi credits intense holiday preparation and a new website design to its record 2011 Holiday Growth. The following categories experienced double-digit growth Sports & Fitness (48%), Game Rooms (71%), Toys & Games (85.3%), and Backyard & Patio (60%). 

"Given the macroeconomic environment, we were hoping for 10% year-end growth; however, thanks to a very strong holiday we ended 2011 with 27% overall gross sales growth," says Jason Boyce, Co-Founder and President. "I couldn't be happier with 2011's results, and I really credit our merchandising team for our growth in products lines like saunas, treadmills, cable cross-over machines, kid's bikes, foosball tables, pool tables, and air hockey tables. Some of customer favorites were portable basketball hoops, bumper pool tables, and our best air hockey tables. We literally grew in every category, and it seems that despite the economic doldrums, consumers are ready to have fun again!  We spend a lot of time finding the most awesome products at each price point, so that no matter what our customer's budget is, we can help them find products to have fun at home. It appears the 'staycation' is here to stay. Dedicating a 'fun room' in customers' homes with bumper pool tables and only the best air hockey tables that can be shared with friends and families is a lot more rewarding than struggling through TSA Checkpoints or paying ever increasing gas prices." 

Founded in May of 2002 by four brothers, Dazadi.com is a specialized online retailer of home recreational products. Dazadi.com sells over 10,000 unique items for the home including game room equipment (Pool Tables, Air Hockey Tables, and Foosball Tables), Home Gym Equipment (Treadmills, Stairmasters, Elliptical Trainers), Patio Furniture, Toys and Games, Basketball Hoops (wall mounted, pool, and portable basketball hoops) and other sporting goods.  Dazadi.com constantly strives to live up to its tagline, "The Home of Awesome," by carrying only curated, hand picked, and awesome products.

For more information on Dazadi please visit (www.dazadi.com), follow Dazadi on Twitter at (http://www.twitter.com/dazadi) or on Facebook at (http://www.facebook.com/dazadi.com).

Contact: Elan Klaristenfeld, Co-Founder & EVP of Marketing.     Tel. (818) 336-9450
Email: [email protected]

SOURCE Dazadi.com