DC Brands International, Inc. Announces Advancements on Several Fronts

DENVER, Nov. 19, 2012 /PRNewswire/ -- DC Brands International, Inc., a publicly reporting company trading under the ticker symbol (OTC/HRDN - News), today announced that its consumer arm H.A.R.D. Nutrition confirmed that it has received initial shipments of new graphics from the first run of production and it will be in the hands of consumers before the end of the month.

The Company has shipped its first products with the new labels and graphics to retail outlets. Production is running for the first time since March. This inventory buildup allows HARD Nutrition to address a backlog of purchase orders and again begin shipments to individual consumers. First distribution will go to Military and retail locations in the Mountain Area with subsequent inventory shipping to its new markets in Southern California.

The new functional beverage graphics will be complemented by a complete dry supplement line of 10 day and 30 day offerings that will ensure that consumers will be able to avail themselves of the benefits of HARD Nutrition every day, or while on the go.

Stephen Horgan, CEO said, "We have a dual focus of driving revenue and ensuring that adequate production and inventory is available to meet the rising demand. I am encouraged that the new ownership group is committed to the vision of growing the Company gradually through grassroots availability and brand support. We are extremely optimistic that the complementary lines of beverage and dry products will meet all the needs of the nutrition-conscious consumer."

Horgan added, "This production run will enable HARD Nutrition to reinforce our brand presence in existing retail outlets as well as the military distribution channels. We have another production run scheduled for the beginning of December and anticipate that will allow us to fulfill distribution requirements in Southern California. This available inventory also allows us to ramp up our e-commerce division of the Company and increase our online sales. I see this as the first big step in our progress to establish this Company as a leader in the nutritional beverage sector."

About DC Brands International:
DC Brands International, Inc. is a publicly traded company under the ticker symbol (HRDN). DC Brands Int'l merged with, and acquired the assets of HARD Nutrition in 2007 and began its quest to produce a new line of health products which include functional beverages and dry supplements. DC Brands has recently announced the release of its new HARD Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, Inc. and its HARD Nutrition Functional Water Systems, visit its website at www.hardnutrition.com.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are based on current expectations, estimates and projections of management. The Company intends for these forward-looking statements to be covered by the safe-harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include, but are not limited to, statements regarding the Company's future in the industry, the impact of new graphics and packaging and its ability to successfully position itself in the functional beverage space. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements whether as a result of new information, future events or otherwise, other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. These uncertainties include, but are not limited to, our ability to successfully penetrate the targeted markets and generate sales of our HARD Nutrition Functional Water Systems in retail locations as well as online, as well as other risks detailed in the Company's SEC reports, including the Company's Form 10-K and other filings. Copies of these filings are available at www.sec.gov.

CONTACT:
Wade Brantley
[email protected]

SOURCE DC Brands International, Inc.