DC Brands International, Inc. Announces Filming for the Infomercial is a Wrap

DENVER, Aug. 23, 2011 /PRNewswire/ -- DC Brands International, Inc. a publicly traded company under the ticker symbol (OTC DCBRD), today announces that it has wrapped up all of the footage for the upcoming infomercial.

The Script to Screen production and filming crews were in the offices of HARD Nutrition this past weekend where loyal consumers of the HARD Nutrition Fat Fighter functional water system lined up to provide their testimonials and endorsements. Everyone wanted to share their personal incredible results from using Fat Fighter, hoping to be featured in the infomercial.

The active lifestyles of HARD Nutrition consumers were spotlighted and filmed all over the Front Range of Colorado and the Vail Valley. High traffic, energetic and active locations where HARD Nutrition users were spotted included the Forza Gym in Denver, the Rose Center for Health and Sports Science located at the Health One Rose Medical Center in Denver, and the bike and pedestrian paths in Denver, Boulder, Golden, and Vail. The epicenter of the energy and excitement was the large and very visible HARD Nutrition trade show booth located on the International Bridge in the Town of Vail during the Vail Farmers Market, where the "man-on-the-street" segments for the upcoming infomercial were shot, and interviewed by TV and film personality J.J. Snyder.

The Script to Screen production and filming crews amassed more than thirty hours of footage during the fast paced weekend. The final editing and studio productions should be concluded within thirty days, and the infomercial is still expected to air in September.

Kirk Gross, the Producer of the Script to Screen infomercial said, "We put together so much high quality footage, and have so many great sequences and personalities, that the hard part is going to be paring it all down into just a 30 minute spot."

Richard Pearce, CEO and President said, "It was purely electric all day inside and around our trade show booth on the International Bridge. The foot traffic in Vail during the Farmers Market provided us with a fantastic audience to showcase HARD Nutrition functional water systems. The unbelievable positive reactions that we saw all day, well,  makes me believe that this infomercial will be a success."

To view photos of the HARD Nutrition weekend event on the International Bridge in Vail go to www.hardnutrition.com

For more information on Script to Screen go to www.scripttoscreen.com  

For more information on J.J. Snyder go to www.jjsnyder.com

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (DCBRD), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005.  DC Brands then purchased the assets of HARD Nutrition and began its quest to produce a new health line of products.  DC Brands has recently announced the release of its new HARD Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, visit its website at www.hardnutrition.com.

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to personal testimonials and individual results from using Fat Fighter and our belief that this infomercial will be successful.

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, any expected or estimated increased sales of Fat Fighter or the other HARD Nutrition functional water systems from the airing of this infomercial, and the use of the featured testimonials from current users of Fat Fighter, and other risk factors affecting our business as described in our recent Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

CONTACT: Wade Brantley
[email protected]

SOURCE DC Brands International, Inc.