DC Brands International, Inc. Announces that the Final Ready to Air Version of the Fat Fighter Infomercial is Completed
DENVER, Oct. 11, 2011 /PRNewswire/ -- DC Brands International, Inc. a publicly reporting company under the ticker symbol (HRDN - News), today announced that the "ready to air" Fat Fighter infomercial, with all final production, edits, dubbing, and music is finally completed.
The next step will be to distribute these final "dubs" of the infomercial to all of the network, cable, and local television stations designated for participation in the national airing. In the next several weeks each participating television station will be assigned its own telephone number to accept orders, which will help in the development of a matrix that will contribute to a detailed compilation of the response data, and allow for the enhancement, and ultimate optimization of the proposed media schedule.
Richard Pearce, CEO and President said, "We are so excited that the Herculean effort to get this infomercial completed is now behind us. Script to Screen has truly put together, what I believe is, a compelling representation of HARD Nutrition and our featured Fat Fighter functional beverage. We can now move forward and focus on working with our media buying partner in developing the media distribution matrix to optimize our dollars for the proposed purchased media time."
Pearce continued, "People are constantly asking me what channel the infomercial is going to be on, not understanding that our proposed media purchase plan would include over thirty national cable channels, and more than 35 of the major metropolitan markets around the country. It would air on various days at different times throughout the day to help us ensure that we are maximizing our exposure to our targeted market and getting our expected response rates."
To view the Fat Fighter infomercial go to: http://www.hardnutrition.com/tv
For more information on Script to Screen go to www.scripttoscreen.com
For more information on Fat Fighter, and the eight (8) additional HARD Nutrition functional beverages, and how to get them, go to www.hardnutrition.com
About DC Brands International:
DC Brands International, a publicly traded company under the ticker symbol (HRDN), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.
For more information on DC Brands International, visit its website at www.hardnutrition.com.
This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to the anticipated success of a national airing of the Fat Fighter infomercial and the expected media exposure.
The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, the positive acceptance and reaction of potential consumers to the Fat Fighter infomercial and anticipated subsequent sales of HARD Nutrition Functional Beverages, our financial condition and other risk factors affecting our business as described in our recent Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.
CONTACT: |
Wade Brantley |
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SOURCE DC Brands International, Inc.
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