DC Brands International, Inc. Announces that World Renowned Master Trainer and Strength and Conditioning Coach Steve Hess has Agreed to be the Spokesperson for HARD Nutrition

DENVER, April 11, 2011 /PRNewswire/ -- Today the Company DC Brands International, Inc. a publicly traded company under the ticker symbolOTCBB:DCBR - News, is pleased to announce that Steve Hess, the strength and conditioning coach for the professional basketball team in Denver, Colorado, and trainer for professional athletes around the world has agreed to be the primary spokesperson for HARD Nutrition Functional Water Systems.  

Mr. Hess is the co-owner of Forza Fitness and Performance Club of Denver, where he trains world class athletes in all sports at all levels year round. He has been with the professional basketball team in Denver for twelve years, where as assistant coach for strength and conditioning he also coordinates the nutrition program for the professional athletes.

Richard Pearce, CEO and President said, "We are all elated to be working with Steve Hess once again. We have always worked very closely with Steve, and he has remained one of our biggest advocates, but his previous obligations and commitments have precluded him from representing us like I know he really wanted to. When Steve reached out to us and let us know that he was available to be our spokesperson, we jumped at the chance. His reputation as an incredible strength and conditioning trainer, combined with his knowledge and focus on nutrition is a pure fit for us. I believe that his reach and influence throughout the world of professional athletes will help us educate the consumer on the functional benefits of our HARD Nutrition Functional Water Systems."

Pearce continued, "We are also very excited about featuring Steve and his enthusiasm for HARD Nutrition in our upcoming infomercials promoting HARD Nutritional Functional Water Systems."

Steve Hess said, "I have been using the HARD Nutrition products for years, and now recommend them to my clients and professional athletes as part of my training and nutritional programs. In my line of work I am always being asked to use or promote the latest nutritional supplement or vitamin, but I can only recommend what I believe works, and is safe. I am very guarded about what I will give my clients, and I must be completely convinced that the desired effects will be achieved, which is why I am confident in including HARD Nutrition in my programs."

Hess continued, I am unbelievably excited about the potential launch of the nationwide infomercial in just a few months, and am looking forward to being a part of it. I have always promoted the WIN and Rebuild and Recover functions for my athletes, and can't wait to tell everybody about how they work."

Follow Steve Hess on Twitter  at stevehess 1, and check out his many you tube videos on health and fitness.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (OTCBB: DCBR), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005.  DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products.  DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, visit its website at www.hardnutrition.com.

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to any national exposure as a result of Steve Hess being the spokesperson for HARD Nutrition.

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, that any potential sales or additional consumer base will be realized from having Steve Hess as spokesperson, or that any other endorsements or advocates for HARD Nutrition will materialize from this agreement, and other factors described in our Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

SOURCE DC Brands International, Inc.

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