DC Brands International, Inc. is pleased to announce the New E-commerce Platform for Village Tea Company

NEW YORK, Dec. 19, 2013 /PRNewswire/ -- Village Tea Company Distribution Inc., in partnership with Village Tea Direct LLC, has launched the company's updated ecommerce platform, www.villageteaco.com , just in time for the upcoming holiday season. The new site was developed and is hosted by Blue Sky Group, a digital creative marketing company based in Warwick, Rhode Island.  The site features a more product-focused interface with consumers which will enable existing and new customers to purchase their favorite Village Tea flavors in a more efficient manner.   The company will celebrate the launch of the new look site with its #everydayescape promotional campaign.  All customers will be able to take 25% off of their entire purchase of Village Tea Company products with the use of the #everydayescape promotional code 25OFF.

As a part of the Company's ongoing promotional efforts, it will also hold additional sales promotions throughout the holiday season. Please visit www.villageteaco.com or follow the company on twitter, @villageteaco, for information on upcoming promotional events, company news and other exciting company updates.

"As the holiday season draws near, our promotional efforts will focus on the spirit of gift giving, allowing our customers the opportunity to share the goodness of Village Tea Company premium loose leaf teas and accessories with friends, family and co-workers as affordable gift options during the holiday season. As we enter into a new year, we will continue promoting our great tasting tea as an integral part of living a healthy and fit lifestyle," stated Don Jones, CEO of Village Tea Direct LLC.

"We are extremely excited about our partnership with Village Tea Direct. Our relationship and the new look site will allow us to generate additional revenue streams while we focus our efforts on continuing to grow the brand as well as our wholesale platform," stated Janon Costley CEO, Village Tea Company Distribution, Inc. 

About DC Brands International, Inc.
DC Brands International, a publicly traded company under the ticker symbol (HRDN), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005.  DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products.  DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category. The company also has a minority equity stake in Village Tea Company Distribution as well as a product development agreement for ready-to-drink tea based beverages.

About Village Tea Company Distribution, Inc
Village Tea Distribution Company, Inc (www.villageteaco.com)  sources high-quality, unique teas with distinct flavor combinations and packages them under its Village Tea Company brand name in a variety of creative and earth-friendly ways. The Village Tea Company brand is currently sold in many major retailers throughout North America. Village Tea products are currently sold in retail chains in the U.S. and Canada including Whole Foods Markets® – Southwest and Mountain regions, Akins/Chamberlin® Natural Foods Markets, Vitamin Shoppe®, 600+ stores nationwide, over 200 Winners® and Home Sense® stores throughout Canada, and many other independent specialty and grocery store retailers.

About Village Tea Direct, LLC
Village Tea Direct, LLC owns and operates the retail and digital commerce channels for Village Tea Distribution Inc., through its licensing agreement with Village Tea Company  Distribution for the North American retail and digital licensing rights of  the Village Tea Company brand.  Village Tea Direct, LLC is solely owned by POGAN Retail LLC, based in Ridgefield, Connecticut.

Forward-Looking Statements
Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications, which may arise, could prevent the prompt implementation of any strategically significant plan(s) outlined above.

SOURCE Village Tea Company; DC Brands International, Inc.