CONSHOHOCKEN, Pa., May 30, 2013 /PRNewswire/ -- DDCworks, a leading integrated branding and marketing communications agency, is pleased to announce that it has added several new accounts to its diverse and expanding portfolio of clients and has significantly expanded a number of existing client relationships. These additions are a combined result of the Agency's recent merger, rebranding and reorganization efforts. The mix of new business represents all facets of DDCworks' integrated marketing services and capabilities.
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The new DDCworks accounts include:
O'Neill Properties Group
O'Neill enlisted DDCworks to execute a branding and marketing campaign for its luxury lifestyle sports club and residence, The Tower at Carnegie Abbey, located in Newport, RI. The campaign includes new creative and messaging along with an aggressive digital media program aimed at reaching the mass affluent consumer.
Hologic
DDCworks recently helped Hologic, a provider of medical products for women's health, launch an innovative new testing system in the UK. Hologic's Rapid fFN Q10 System is the first to indicate not only if a pregnant woman is going to go into pre-term labor, but when. To help Hologic tell this new clinical story to physicians, midwives, and patients alike, DDCworks created a series of marketing materials to support every touchpoint -- from print ads that launch the system to brochures that educate patients on pre-term birth to instructional signage that accompanies the system when it's installed.
Pennrose
The Agency's relationship with Pennrose, a multifamily residential property development and management company, began when the company needed PR support during a crisis at an existing property. Since then, Pennrose expanded the relationship beyond PR. Most recently, DDCworks was tasked with developing and executing a branding and marketing campaign for The Gateway at Summerset, a new luxury apartment complex located in Pittsburgh, PA. The project includes designing the property's collateral and website, as well as executing comprehensive advertising and PR campaigns.
Dune Medical Devices
Dune Medical, founder of an extraordinary proprietary tissue characterization technology, tasked DDCworks with developing a website for its MarginProbe system which provides breast cancer surgeons, for the first time, with the ability to perform real-time assessments on excised tissue during breast cancer surgery. Along with the website, DDCworks produces patient and physician testimonial videos, website content, and collateral pieces for the company.
Holy Redeemer Hospital
DDCworks has provided media planning services to Holy Redeemer Health System for a number of years, but the agency has been able to expand its relationship with the leading community hospital to develop creative elements for the Holy Redeemer "Experience U," which is aimed at educating new employees on the purpose and mission of Holy Redeemer. The curriculum content will be brought to life in theater-style performances and presentations across multiple, modular story areas. DDCworks is creating multiple videos and interactive experiences for the program.
The Reading Group
Reading, one of the nations oldest and most successful providers and manufacturers of high quality service truck equipment, partnered with DDCworks to develop and execute a comprehensive PR campaign. The campaign commenced at the 2013 NTEA Work Truck Show in Indianapolis, IN, and will continue to drive awareness for the company's products, partnerships and business strategy moving forward.
American Realty Capital (ARC)
ARC is a full-service investment advisory firm sponsoring a series of investment programs with an emphasis on publicly registered non-traded real estate offerings. The company, which utilizes DDCworks' PR services to generate national exposure in business and financial media, expanded the agency relationship to execute a national branding and broadcast, print and online advertising campaign to compliment the already successful PR efforts.
"The expanded business from both new and existing accounts continues to fuel the growth of our Agency," says Tim Cifelli, President of DDCworks. "Not only are we diversifying our client roster, but we are experiencing significant organic growth expanding relationships with existing clients. We are thrilled with these developments and look forward to more in our pipeline."
For additional information about DDCworks, visit the agency's website at www.ddcworks.com.
About DDCworks
DDCworks is a full-service brand communications firm, with advertising, public relations, media and interactive capabilities. DDCworks creates, develops and executes fully integrated marketing campaigns and provides award-winning brand management and messaging strategies to a broad range of clients. DDCworks is a member of ICOM, a global network of marketing communications agencies, the Public Relations Society of America, and the Philadelphia Ad Club.
SOURCE DDCworks
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