DDMA China Market Research Grows As International Companies Refocus Efforts On China
DDMA China is seeing a shift in the make-up of its market research business in China. "As economic woes continue in international markets, international companies are placing greater emphasis on improving business performance in China," said Sam Mulligan, Director DDMA.
SHANGHAI, July 10, 2012 /PRNewswire/ -- DDMA China has benefited from a re-focus on China by many international companies as DDMA China has long offered highly customized research solutions to international companies in China.
"We have never tried to compete with the large scale global research houses. These companies are excellent at implementing global methodologies in China. This is perfect for measuring ongoing business but is not always suitable when innovation and specific insight is required for business planning and strategy development. We have always specialized in providing customized research solutions to challenging business issues for our clients in China," Mulligan explains.
The DDMA portfolio of clients and projects reflects the variance and versatility in the company's business. At one end of the spectrum DDMA runs test markets for the development of lottery sales in China, at the other end, DDMA China provides consumer and business research to leading fine foods, fine wines, spirits, cosmetics, household products, computer and high end apparel brands that are experiencing increased demand for their products across China or are considering entering the market.
DDMA also works closely with Yihaodian, a Wal-Mart backed entity and leading online sales platform in China. DDMA work with Yihaodian is designed to provide alternative entry vehicles for suitable brands to enter the Chinese market.
DDMA's qualitative research arm, Focus Group China, has also experienced strong growth in H1 2012. Focus Group China is designed to offer research companies based outside China with a cost effective but high quality solution to offer their clients research in the China market. Focus Group China works with research companies from around the world.
DDMA China Market Research has grown by 65% in the first half of 2012. The company has just released its Q2 activity and project roster which reflects the diversity and growth in the DDMA China business.
SOURCE Data Driven Marketing Asia - China
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