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De Canarische Eilanden en het "Leef Weer Op"-platform nodigen toeristen uit om een reis te ervaren die filmwaardig is


News provided by

The Canary Islands Tourism Board

Jun 09, 2014, 03:00 ET

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The Canary Islands Tourism Board Logo (PRNewsFoto/The Canary Islands Tourism Board)
The Canary Islands Tourism Board Logo (PRNewsFoto/The Canary Islands Tourism Board)

AMSTERDAM, June 9, 2014 /PRNewswire/ --

  • Twee internationale competities zullen de promotie van de bestemming kanaliseren via een experimentele aanpak  
  • Bijna 19% van de Nederlandse toeristen die in het buitenland zijn geweest, zijn op de Canarische Eilanden geweest  

De Canarische Eilanden blijven zich inzetten voor interactie met het eindpubliek om de eilanden te promoten als een toeristenbestemming. Via Promotur, zijn twee nieuwe initiatieven gepresenteerd, "Ster in uw eigen schitterende verhaal" en "Zet je verhaal om in een fantastische film", als onderdeel van het online platform "Leef Weer Op", dat is ontworpen om toeristen uit heel Europa aan te moedigen de eilanden te bezoeken.

     (Logo: http://photos.prnewswire.com/prnh/20140609/690543 )

De campagne nodigt mensen uit om de ster te zijn in een 'schitterend' verhaal tijdens hun vakantie en, voor diegenen die deze ervaring al hebben genoten, dit te delen met een cinematografische aanpak via het platform en de Facebook-pagina van Turismo de Islas Canarias.

Deelnemers aan "Ster in uw eigen schitterende verhaal" hebben tot 10 juli de tijd om mee te doen en de winnaars zullen worden getrokken op 15 juli. Mensen die meedoen aan de tweede competitie, om het 'script' van hun ervaring te delen, hebben tot 15 december om mee te doen en kunnen ook een tegoedbon van €3000 winnen voor winkelen op Amazon. Daarnaast zal het beste verhaal met professionele middelen en acteurs worden verfilmd en op het internet worden getoond.

Canarische Eilanden - Een steeds populairdere bestemming voor Nederlanders  

De Canarische Eilanden werkt er hard aan om toeristen uit Nederland aan te trekken. De nieuwste cijfers die zijn verzameld door Promotur tonen aan dat van het totaal aantal Nederlandse toeristen dat naar het buitenland reist, meer dan 18% de Canarische Eilanden bezoekt.

Het klimaat, de ontspanning en de natuurlijke aantrekkingskracht van de eilanden zijn de belangrijkste redenen voor het bezoek van Nederlandse toeristen. Met een gemiddelde verblijfsduur van 10,2 dagen zijn toeristen uit Nederland goed voor 4% van de bezoekers, waarbij koppels de meest gebruikelijke toeristengroep zijn (55,5%), gevolgd door gezinnen (9,5%).

Nederlanders hebben de volgende voorkeuren voor de 7 eilanden in het archipel, en gaan het liefst naar Gran Cabaria (met bijna 44%), gevolgd door Tenerife (26,6%), met Lanzarote op de derde plek (14,5%), volgens de cijfers over toeristenverspreiding per eiland.

Voor de competities van het "Leef weer op"-platform, gaat u naar http://www.leefweerop.com  

Contact:

Brezo Rodríguez/Natividad Fradejas/Ana Sierra - [email protected] / [email protected] / [email protected]  - +34-91-702-85-10 / +34-626-066-077 - Twitter: @PN_Turismo

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