DealerTrack Debuts Dynamic SmartFind Online Inventory Search Solution

New Web Offering Directly Links Consumer Vehicle Searches to Existing Dealer Inventory

Jan 18, 2012, 16:00 ET from DealerTrack Holdings, Inc.

LAKE SUCCESS, N.Y., Jan. 18, 2012 /PRNewswire/ -- DealerTrack Holdings, Inc. (Nasdaq: TRAK) today introduced SmartFind, a new cutting-edge online inventory search and comparison solution tied to actual dealer inventory for automotive manufacturers, portals, technology providers and dealers.

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This new web service, which allows dealers to dynamically limit online vehicle selections on their websites to inventoried vehicles, uses proprietary "best match" search algorithms to return a ranked list of available vehicles in inventory, based upon a consumer's specific search parameters. The service then allows consumers to perform robust comparisons of actual vehicles within inventory.

"In today's market, consumers expect to perform more of the vehicle transaction process online than ever before.  However, traditional inventory searches have been a stumbling point because they don't link directly to current inventory at a particular dealership," said Amit Maheshwari, general manager, DealerTrack Data Services and Digital Retailing Solutions.  "The SmartFind solution will integrate fully with the dealer's existing online vehicle and inventory workflows to deliver timely and more accurate vehicle availability information and the ability to compare inventoried vehicles.  We anticipate this solution will create a better user experience, increase dealership visits and ultimately, have a positive impact on sales."

For more information about the SmartFind online inventory search solution, visit this link. SmartFind, which will be distributed by Chrome Data Solutions, a joint venture between DealerTrack and AutoData, will be on display in the DealerTrack Booth (#1751) at the upcoming NADA Convention and Expo, in Las Vegas, February 4th – 6th, 2012.

About DealerTrack (

DealerTrack's intuitive and high-value software solutions and services enhance efficiency and profitability for all major segments of the retail automotive industry, including dealers, lenders, OEMs, agents and aftermarket providers.  DealerTrack, whose solution set for dealers is the industry's most comprehensive, operates the largest online credit application network in the United States, connecting over 17,000 dealers with more than 1,100 lenders.  DealerTrack's Dealer Management System (DMS) provides dealers with easy-to-use tools and real-time data access to enhance their efficiency.  DealerTrack's Inventory offerings provide vehicle inventory management and merchandising solutions to help dealers drive higher in-store and online traffic with state-of-the-art, real-time listings — leading to accelerated used-vehicle turn rates and higher dealer profits.  DealerTrack's Sales and F&I solutions allow dealers to streamline the entire sales process as they structure deals from a single integrated platform.  Its Compliance offering helps dealers meet legal and regulatory requirements, and protect their assets.  DealerTrack also offers additional solutions for the automotive industry, including electronic motor vehicle registration and titling applications, paper title storage, and digital document services. For more information visit:

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits to dealers of SmartFind and any conclusions or statements based thereon, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995).  These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the integration between SmartFind and dealers inventory solutions and other risks listed in DealerTrack's reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2010. These filings can be found on DealerTrack's website at and the SEC's website at Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances. 


SOURCE DealerTrack Holdings, Inc.