DealExtreme Announces New DX.com Domain Name, Revamped Look

HONG KONG, Jan. 1, 2012 /PRNewswire-Asia/ -- A new domain name of DX.com has been added to make getting to the site easier and more convenient. DX is continually looking for ways to improve their customer relations and their overall customer satisfaction, and by improving their brand recognition they will bring new customers in as well as retain the existing ones. There are very few websites that carry a two letter top-level domain bringing status and prestige to DX.com.  This in turn makes DealExtreme a stronger brand overall which builds confidence for the future of the company.

(Logo: http://photos.prnewswire.com/prnh/20101229/CN22302LOGO )

Shorter, Stronger, Faster

A new tag line of "Shorter, Stronger, Faster" says it all when it comes to their service, products and commitment to excellence, and DX's Director of Marketing Danny Qiu reiterated that with this sentiment: "We have become DX.com and are officially rebranding the website from DealeXtreme.com to DX.com. Our customers have been associating 'DX' with DealeXtreme.com for years, which made the transition to DX.com a seamless one.  As an online retailer with a wide variety of gadgets at affordable prices, this is the next logical step in adding more visibility to our brand.  We couldn't be more excited about these changes and in the future of DX.com"

DX is making internal changes as well as external ones.  Their CRM (Customer Relation Management), ERP (Enterprise Resource Planning) and WMS (Warehouse Management Systems) will be updated to meet their growing customer base needs.  DX has fully committed itself to doing what is necessary to maintain their high level of satisfaction and is proving that on a daily basis with these profound and meaningful changes.

Upcoming promotions on DX.com will have more relevance and be of a more exciting nature.  With more frequency and better prizes - like the iPhones 4S, for example – DX customers will have a greater opportunity to both participate and to win.

Convenience, new easy to remember domain and the always easy to access website from nearly every web-capable device on the planet; free shipping, low prices and an incredible product selection makes DX.com the number one electronics and gadget retailer on the planet. No other retailer can match their dedication to ease of use, or their desire for continual improvement in their user experience.

Links:
http://dx.com

Contact:
Serena Peng
[email protected]

SOURCE DealExtreme