Dealiche Restaurant Deal Platform Challenges Paid Coupons with Frictionless Marketing

MINNEAPOLIS, Jan. 6, 2014 /PRNewswire/ -- New business startup Dealiche intends on challenging traditional paid coupon distribution models like group coupons, daily deal websites, coupon books and perhaps even free-standing inserts in the Sunday newspaper. According to Pete Bosse, an Iraq war veteran with a PhD in Marketing, "the time is ripe for Frictionless Marketing to change the trajectory of coupon distribution forever." Bosse coined the term Frictionless Marketing and he defines it as the process of engaging unlimited people in an exchange of information to build Business to Consumer (B2C) or Business to Business (B2B) relationships, at little or no cost, by leveraging digital technology and the internet. Bosse says, "Paying for coupon books, group coupons or daily deals is nonsense; it's like paying extra to use the restroom when you're at a restaurant." When people are interconnected digitally and they can exchange information freely, why should there be a barrier between them that requires the exchange of money? Bosse believes this sort of information transfer should be free and businesses that require payment for coupons, offers, or deals are creating a chasm between themselves and their customers using an unsustainable business model.

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Frictionless Marketing reduces the barriers between B2C or B2B by enabling an ongoing low or no cost dialogue in building relationships; the use of social media is an excellent example. Social media sites like Facebook and Twitter provide venues for seamless two-way dialogue between B2C or B2B. Bosse goes on to observe that in this day and age when envelope and postage costs are no longer a necessity and people communicate electronically and freely over the internet; many businesses still persist in building barriers between themselves and their constituents.

Bosse founded Dealiche in 2013 to help people get more restaurant food for less money. Dealiche is a new offer/deal platform, available soon via a mobile app and website, where restaurants can post offers/deals for free and consumers can redeem those offers/deals for free. In other words, no one has to pay money anymore for coupon books, group coupons or daily deals.

Bosse further believes military veterans make good entrepreneurs because they have the drive and perseverance to overcome adversity. Bosse applauds crowdfunding as an ideal platform for veterans supporting veterans. Crowdfunding is a grassroots effort to generate funds for a wide range of initiatives from small projects to funding new business startups like Dealiche. "I decided to use crowdfunding for Dealiche to generate buzz, interest and a following early in the development of the product," notes Bosse. The Dealiche crowdfunding campaign runs through February 9 on Indiegogo.com and provides perks/gifts to supporters. New Securities and Exchange Commission rules on crowdfunding are planned for 2014. These new rules may unleash pent up demand as crowdfunding moves from a gift/perk only exchange for project backing to an actual exchange of ownership equity.

"Dealiche will forever change the way people access restaurant coupons, offers, and deals," according to Bosse. This new offer/deal platform benefits businesses by reducing their marketing costs and allowing them to target and fill off-peak restaurant hours. Dealiche provides a business-friendly marketing platform with tools that align business and consumer goals to fill idle versus peak operating hours. Dealiche benefits consumers through highly customizable search options and by providing a FREE Mobile App and FREE offer redemption. "Dealiche is a true win/win for all and it doesn't cost a dime to use it," exclaims Bosse. Dealiche is FREE for restaurants to post offers/deals and FREE for consumers to redeem those same offers/deals. In other words, no money exchanges hands. The Dealiche business model makes money using a traditional advertising banner on the mobile app and website. Dealiche software development began in December and will be completed by March. The website and mobile app, in both IOS and Android formats, will be available for business and consumer evaluation in Minneapolis, MN in April. 

Dealiche can be found on Facebook, Twitter, Pinterest, Tumblr, Instagram and on Indiegogo.com at http://bit.ly/1a3XXRL. Pete Bosse is the Founder of Dealiche at Dealiche.com. Contact Pete Bosse via email, on LinkedIn at linkedin.com/in/petebosse/, on Facebook at facebook.com/Dealiche, on Twitter @Dealiche, or ph. 612-810-2524.

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