Death Wish Coffee Co.'s New Ready-to-Drink Canned Lattes Now Available in Retail Nationwide

Fair Trade Certified™ Ready-to-Drink Canned Lattes Deliver Bold, Smooth, and Delicious Taste Without Compromising on Quality or Ingredients

SARATOGA SPRINGS, N.Y., March 4, 2025 /PRNewswire/ -- Death Wish Coffee Co., the #1 selling Fair Trade coffee brand in the United States¹, has unveiled the latest addition to its robust coffee portfolio: Premium canned lattes. Available in three delicious flavors ‒ Vanilla, Mocha, and Original ‒ each latte delivers the real, bold, and smooth taste that Death Wish Coffee Co. is known for, while meeting the consumer demand for clean, convenient energy solutions.

Canned coffee is the most consumed format among Gen Z and Millennials², however the current market lacks a better-for-you choice that doesn't compromise to support this audience's active lifestyles — until now.

While most options contain high amounts of sugar and carry lengthy lists of unrecognizable, artificial ingredients, Death Wish Coffee Co.'s Premium Lattes provide a trusted alternative. Crafted with simple ingredients including Fair Trade Certified™, 100% Colombian Cold Brew Coffee and milk, these sustainably sourced lattes tout a cleaner label while still packing a punch. Each can contains up to as much caffeine as 1.5 cups of coffee.

With significantly less calories and up to 87% less added sugar per serving than the leading ready to drink coffee³, Death Wish Coffee Co.'s Premium Lattes also serve as a good source of protein and calcium. The full lineup of Kosher certified lattes contain no artificial caffeine, colors, flavors, sweeteners, or growth hormones. Each smooth and creamy latte offers the following taste profiles:

• Vanilla Premium Latte: Rich and sweet brown vanilla, rounded out by notes of smooth coffee and milk.
• Mocha Premium Latte: Indulgent milk chocolate with a velvety sweet cocoa taste.
• Original Premium Latte: Roasted coffee notes balanced with the creamy and sweet taste of a classic latte.

"We've been working hard to craft a collection of premium lattes that consumers can rely on without compromising on quality," said Michelle Gallo, Vice President of Marketing for Death Wish Coffee Co. "To us, great taste doesn't equate to a ton of added sugar and artificial ingredients. By remaining true to our commitment to exceptional coffee and sustainability, we're excited to introduce the world to our flavorful lineup of clean fuel developed with people and planet in mind."

Death Wish Coffee Co.'s Premium Lattes are available in 11oz. single-serve cans at select retailers including Walmart, Albertsons, and Five Below, to name a few, and in 12-packs on Amazon. Visit the store locator on deathwishcoffee.com for specific retail locations. This announcement follows a steady pipeline of exciting innovations from Death Wish Coffee Co., including the relaunch of its limited-edition Coconut Caramel and the addition of Light Roast to its core portfolio.

All of Death Wish Coffee Co.'s products adhere to rigorous standards that protect the environment and livelihoods of coffee farmers. For more information about Death Wish Coffee Co. and its full range of products, please visit www.deathwishcoffee.com and follow the brand on Instagram at @deathwishcoffee.

About Death Wish Coffee Co.
What started as a few employees packing orders in the basement of a quaint coffee shop is now the number one Fair Trade and Organic coffee brand in the United States, and can now be found in more than 40,000 stores nationwide. Death Wish Coffee is the #1 Selling Fair Trade and #1 Organic Roasted Coffee Brand in the United States, according to SPINS MULO Scan Data in December 2024. Death Wish Coffee Company blends, including its Dark Roast, Medium Roast, Espresso Roast, and Valhalla Java, are always Fair Trade + made with organic coffee. For more information, visit www.deathwishcoffee.com.

¹Roasted Coffee = Shelf Stable Coffee Beans and Grounds; Source: SPINS, Shelf Stable Coffee Beans and Grounds, TOTAL US MULO, $ Sales, 52 Weeks End 1/26/25

²Source: Mintel Coffee and RTD Coffee, US 2022 – "Which of the following coffee types have you consumed at home or on the go in the past three months?" – 42% Gen Z, 47% Millennials vs. 31% total population

³*Source: SPINS, Shelf Stable Tea & Coffee RTD, $ Sales, TOTAL US MULO+CONV, 52WKS END 1/26/25, Starbucks Frappuccino Mocha 13.7oz per serving has 46g total sugar, 32g added sugar; DWC Original Latte 11oz per serving has 12g total sugar, 4g added sugar; DWC Mocha Latte 11oz per serving has 16g total sugar, 8g added sugar; DWC Vanilla Latte 11oz per serving has 16g total sugar, 8g added sugar

Media Contact:
Alexis Garrity
Rachel Kay Public Relations, a FINN Partners Company
Email: [email protected]
Phone: (858) 206-9186 

SOURCE Death Wish Coffee Co.